Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
News tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs

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Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #measures activity #real time #time yesterday #digital activity #past week #lily james #downton abbey

European Publishers Sold $23.3 Billion in Books in 2015

In 2015 the 28 countries that are members of the EU generated €22.3 billion ($23.36 billion) in total annual sales, according to a new report by the Federation of European Publishers (FEP) issued last week. The number is up slightly from 2014, when total revenue was €22 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue

Global Kids Connect: A Further Look at Issues and Trends for Children’s Publishers

The second annual Global Kids Connect conference, held on December 8 in New York, brought together members of the book industryto discuss the future of global children’s publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global children

Andrew Wylie’s Global Approach to Agenting

As his literary agency continues to expand, particularly in Latin America, literary agent Andrew Wylie touts thinking globally and prioritizing quality over money. The post Andrew Wylie’s Global Approach to Agenting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew wylie #global approach #latin america

Nikesh Shukla named a 2016 'Global Thinker'

Author Nikesh Shukla has been named as one of Foreign Policy magazine’s 100 Global Thinkers for 2016 for his work tackling the “unbearable whiteness of publishing”. Continue reading at The Bookseller

[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach

China, Brexit Big Topics at Global Kids Connect Conference

The second annual Global Kids Connect conference surveyed China's booming children's publishing market, potential Brexit fallout, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #publishing market

Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united airlines #mobile experience #sold programmatically #sold directly #single piece

Global Kids Connect Surveys China, Latin America and Brexit

Organized by PW and the Bologna Children's Book Fair, the Global Kids Connect conference examined a booming Chinese kids' book marketplace, a renewed rights market in Spain and Latin America, and currency exchange issues after Brexit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #bologna children #book fair #book marketplace

Publishing Revenue Fell 7% at Wiley

Sales in John Wiley's newly-created publishing segment fell 7% in the second quarter ended October 31, 2016 compared to a year ago. Book sales fell 9% in the quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley

Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smartphone screen #full potential #delivering ads

BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #larger part #mail online

Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential campaign #programmatic advertising #false stories #fake traffic

Apple iBooks Category Bestsellers, November 20, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 20, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks

Major Ad-Technology Company Bars Breitbart News for Hate Speech

AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age

[ Advertising Age | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hate speech #executive chairman

In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016

In a consistent German book market, the Boersenverein reports rising ebook sales by volume, but lower prices are driving down revenue from digital products. The post In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower prices #digital products

IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books

International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared

Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #ad blocking #consumer experience #people wanting #ad blockers

Facebook blocks fake news from its advertising network

Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network #announcement monday