It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
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Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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LSU has filed a lawsuit against Elsevier, claiming the publisher is wrongly blocking students in its veterinary school from accessing the library’s Elsevier subscriptions. Elsevier officials, meanwhile, are characterizing the contract dispute as a negotiation, and say they hope to settle it... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-03 00:00:00 UTC ]
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Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Sales of retail products at Amazon rose 15% in the first quarter of 2017 over the comparable period last year. Among the many items sold in the sector are print and digital books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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Connect Books saw a 14.4% year-on-year rise in revenue for the first half of its financial year, driven by its wholesale and Wordery arm. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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The new Amazon UK Kindle Storyteller Award is open to writers everywhere, as BookCon in New York announces Margaret Atwood, Dan Brown for June 3 and 4. The post Industry Notes: New £20,000 ‘Kindle Storyteller’ Award; BookCon Announces Panels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-11 00:00:00 UTC ]
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[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, provide information, read the news, set alarms, read audiobooks from Audible, and more. In fact, new Alexa "skills" are being created all the time. Tell Alexa to start your usual order at... Continue reading at PC World
[ PC World | 2017-04-06 00:00:00 UTC ]
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'In a sense, a book fair is a catalyst that propels rights deals towards completion,' reads the introduction to the IPA's new 2017 Global Book Fair Report. The post IPA Issues Its ‘Global Book Fair Report 2017: ‘Propelling Rights Deals’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-05 00:00:00 UTC ]
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Adweek: You've been the CEO of media companies including the Robb Report, the Newsweek Daily Beast Company and Dennis Publishing. Why take a job focusing on live events? Stephen Colvin: Bloomberg is an amazing company. Great products, great people, and the chocolate almonds at our offices aren't... Continue reading at AdWeek
[ AdWeek | 2017-04-04 00:00:00 UTC ]
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HarperThorsons has acquired Everyday Fitness: Train smart, eat well and get the body you love, the third book from Alice Liveing, the author behind the Instagram account, Clean Eating Alice. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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