It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Publisher Bookouture has snapped up global print, ebook and audio rights to two psychological thrillers by author Kerry Wilkinson, who has been a bestselling self-published author on Amazon as well as publishing conventionally with Pan Macmillan. Continue reading at The Bookseller
[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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In this week's column a Vatican exposé heats up along with a thriller that initially sold in a four-way auction in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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Simon & Schuster saw global revenues fall by 10% to $209m (£167.05m) during the fourth quarter of 2016, according to results released by parent company the CBS Corporation. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Knopf nabs a biography of Anne Spoerry, a debut author brings a noir sci-fi trilogy to Kensington, Sourcebooks takes three titles in thriller series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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This week: a girl begins receiving letters from her dead sister, plus the violent mutiny on the HMS "Hermione." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Book Aid International has teamed up with 20 stars of the children’s book world to celebrate the 20th anniversary of World Book Day (WBD). Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Higher sales have pushed profits at HarperCollins globally up 32% in the second quarter of fiscal 2017, compared to the same period in fiscal 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-02-11 00:00:00 UTC ]
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Total revenue at Lagardère Publishing rose 2.6% in 2016, to 2.26 billion euros. The increase includes a 70 million euro ($74.6 million) contribution from the Perseus Books Group publishing division, which Hachette Book Group acquired in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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Orion has acquired the "laugh-out-loud" debut of freelance journalist Lucy Vine, Hot Mess, said to reinvent the heroine who represents "every 'single girl'" - a new Bridget Jones. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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