Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
News tagged with:
#merger talks
#minority stake
#recent months
#memoir
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#golden age
#banner ads
Bookshops need to avoid being “boring” and apply a “bookseller's mind” to data if they want to survive in an era dominated by Amazon, Waterstones m.d. and Barnes & Noble c.e.o. James Daunt has said. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 17:39:21 UTC ]
More news stories like this | All news stories tagged with:
#james daunt
#barnes noble
John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | All news stories tagged with:
#bookseller
#children’s book
#bookshop
#christmas ad
#john lewis
#authors call
#christmas advert
Tom Spurgeon, author, editor, comics critic, blogger, and executive director of the Cartoon Crossroads Columbus comics festival, died of unknown causes in Columbus, Ohio, on November 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tom spurgeon
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#ad spend
#makes sense
#recently unveiled
#ad tech
Vintage hosted crime showcase in the atmospheric Crypt of St Martin-in-the-Fields in London featuring authors such as Ruth Ware, Abir Mukherjee and Denise Mina. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 09:27:58 UTC ]
More news stories like this | All news stories tagged with:
#denise mina
#abir mukherjee
#ruth ware
In “The Andromeda Evolution,” Daniel H. Wilson tracks a new infection that threatens humanity. Continue reading at The Washington Post
[ The Washington Post | 2019-11-12 13:16:00 UTC ]
More news stories like this | All news stories tagged with:
#wilson tracks
#andromeda evolution
#deadly sequel
#andromeda strain
#classic thriller
#michael crichton
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#online publishing
#direct result
#york magazine
In "The Andromeda Evolution," Daniel H. Wilson tracks a new infection that threatens to destroy humanity. Continue reading at The Washington Post
[ The Washington Post | 2019-11-11 09:48:48 UTC ]
More news stories like this | All news stories tagged with:
#wilson tracks
#andromeda evolution
#deadly sequel
#andromeda strain
#classic thriller
#michael crichton
Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-11-07 16:45:58 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#media world
Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
More news stories like this | All news stories tagged with:
#growing market
#research conducted
Set in 1946 in Little, Rock, Ark., 'Two Dead' by Van Jensen and Nate Powell is the fictional story of Gideon Kemp, a returning WWII veteran and trained law enforcement officer, secretly recruited to the police force by the city’s mayor in an effort to put an end to the sadistic, violent tenure... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#10-page excerpt
#police force
#nate powell
A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | All news stories tagged with:
#consumer data
#futurebook live
#digital marketing
#audio publishing
While they advanced African American rights, they had serious flaws, Eric Foner writes. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 21:37:07 UTC ]
More news stories like this |
CIXIN LIU IS having a moment. The recent publication in English of his Three-Body Problem trilogy has been rightly hailed as a sea change for Chinese science fiction in translation, garnering myriad awards and receiving wide acclaim — including an endorsement from Barack Obama. The Wandering... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-29 17:00:45 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#barack obama
#sea change
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | All news stories tagged with:
#traditional publishing
#digital media
#register heretoday
#networking lunch
#sessions start
#mini-conference format
#great thing
#media company
#revenue stream
#e-commerce play
#complex media
#rich antoniello
#commercial strategy
#jarrod dicker
#bloomberg media
Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
More news stories like this | All news stories tagged with:
#online survey
#marketing side
#$10 million
#ve worked
Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | All news stories tagged with:
#e-book
#libraries
#e-book lending
In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#library association
#anticompetitive behavior
Dead Reckoning, the graphic novel imprint of the Naval Institute Press, has teamed with Marvel Comics to produce 'Atlas at War,' a hardcover collection of classic combat comics stories created by a group of now-acclaimed artists, among them Jack Kirby, Bernie Krigstein, and John Severin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#graphic novel
#jack kirby
#marvel comics