Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
News tagged with:
#merger talks
#minority stake
#recent months
#memoir
The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#quarto group
#quarto
The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with:
#revenue appeared
#magazine company
#hearst
Audible's push into original content now includes a team-up with a company best-known for its comic books and TV shows. The Amazon-owned audiobook service has struck a deal with Skybound, the team behind The Walking Dead, to create multiple Audible... Continue reading at Engadget
[ Engadget | 2019-08-13 18:43:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#original content
#comic books
#tv shows
#audiobook
Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with:
#target audience
#b2b publications
#bottom lines
Historical novelist Fiona Davis sets her books in famous New York buildings.This time: the Chelsea Hotel. Continue reading at The Washington Post
[ The Washington Post | 2019-08-12 17:25:32 UTC ]
More news stories like this |
In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with:
#post china
#double-digit growth
#online retail
#book market
Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | News stories tagged with:
#macmillan education
#macmillan
The literary collage amounts to a charming, intriguing and insightful portrait of a poet who continues to fascinate. Continue reading at The Washington Post
[ The Washington Post | 2019-08-08 15:35:36 UTC ]
More news stories like this |
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with:
#biggest challenges
#clients including
#air force
#stranger things
#virtual meetings
#company spent
#digital media
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with:
#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#census bureau
#work closely
#vice president
#digital media
Morrison's accolades included a Pulitzer, a Nobel Prize in literature, and a Presidential Medal of Freedom. Continue reading at Slate
[ Slate | 2019-08-06 14:40:16 UTC ]
More news stories like this | News stories tagged with:
#toni morrison
#nobel prize
#presidential medal
#award-winning author
ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek
[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with:
#year long
#nielsen
Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with:
#paying subscribers
#b2b publications
#hanley wood
#phone calls
#ll notice
#free e-book
#e-book
#digital content
#magazine publisher
In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#entertainment business
#recently begun
#nielsen
As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#half earnings
#penguin random house
#pearson
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with:
#industry consolidation
#time warner
#digital media