Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Rowan Yapp will join Bloomsbury as publishing director to run the cookery and illustrated non-fiction lists after more than a decade at Vintage. Continue reading at The Bookseller
[ The Bookseller | 2020-01-09 14:28:13 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Wurtzel, who had breast cancer, gave new breath to the memoir and was a new voice for those struggling with clinical depression and addiction. Continue reading at HuffPost
[ HuffPost | 2020-01-07 21:47:12 UTC ]
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Author of bestselling memoir about clinical depression, which made her ‘a hashtag before there was Twitter’, died from metastatic breast cancer Elizabeth Wurtzel, journalist and author of bestselling memoir Prozac Nation, has died at the age of 52.Writer David Samuels, Wurtzel’s friend since... Continue reading at The Guardian
[ The Guardian | 2020-01-07 16:51:54 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Mr. Mehta was a voracious reader and instinctive decision maker who could spot great books and, coming from a paperback world, had no qualms about pushing them. Continue reading at The New York Times
[ The New York Times | 2019-12-31 15:37:45 UTC ]
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Sonny Mehta, editor-in-chief of Knopf and chairman of the Knopf Doubleday Publishing Group, died December 30 in New York City. He was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-31 05:00:00 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Vintage Books and education charity Football Beyond Borders have teamed up for a poetry and spoken word session for footballer Eniola Aluko’s new book, They Don’t Teach This (Yellow Jersey). Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 18:45:26 UTC ]
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Vintage has unveiled a new classic series, Most Red, celebrating 10 of its “most loved” titles ahead of its 30th birthday. Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 00:48:10 UTC ]
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In this episode, taped live at the Miami Book Fair, writer Jeff VanderMeer and editor Ann VanderMeer talk to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about editing The Big Book of Classic Fantasy anthology, historical understandings of fantasy, editing beyond... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-05 09:48:07 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 13:35:55 UTC ]
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The audio publisher, which found fame with its 2015 release of The Martian, has moved from Toronto to Los Angeles and has a new CEO who sees rapid growth ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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In “The Story of a Goat,” animals articulate their own curious perspectives on their lives — and ours. Continue reading at The Washington Post
[ The Washington Post | 2019-11-26 12:00:00 UTC ]
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