Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Vintage Books and education charity Football Beyond Borders have teamed up for a poetry and spoken word session for footballer Eniola Aluko’s new book, They Don’t Teach This (Yellow Jersey). Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 18:45:26 UTC ]
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Vintage has unveiled a new classic series, Most Red, celebrating 10 of its “most loved” titles ahead of its 30th birthday. Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 00:48:10 UTC ]
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In this episode, taped live at the Miami Book Fair, writer Jeff VanderMeer and editor Ann VanderMeer talk to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about editing The Big Book of Classic Fantasy anthology, historical understandings of fantasy, editing beyond... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-05 09:48:07 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 13:35:55 UTC ]
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The audio publisher, which found fame with its 2015 release of The Martian, has moved from Toronto to Los Angeles and has a new CEO who sees rapid growth ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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In “The Story of a Goat,” animals articulate their own curious perspectives on their lives — and ours. Continue reading at The Washington Post
[ The Washington Post | 2019-11-26 12:00:00 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Bookshops need to avoid being “boring” and apply a “bookseller's mind” to data if they want to survive in an era dominated by Amazon, Waterstones m.d. and Barnes & Noble c.e.o. James Daunt has said. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 17:39:21 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Tom Spurgeon, author, editor, comics critic, blogger, and executive director of the Cartoon Crossroads Columbus comics festival, died of unknown causes in Columbus, Ohio, on November 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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Vintage hosted crime showcase in the atmospheric Crypt of St Martin-in-the-Fields in London featuring authors such as Ruth Ware, Abir Mukherjee and Denise Mina. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 09:27:58 UTC ]
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In “The Andromeda Evolution,” Daniel H. Wilson tracks a new infection that threatens humanity. Continue reading at The Washington Post
[ The Washington Post | 2019-11-12 13:16:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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In "The Andromeda Evolution," Daniel H. Wilson tracks a new infection that threatens to destroy humanity. Continue reading at The Washington Post
[ The Washington Post | 2019-11-11 09:48:48 UTC ]
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Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-11-07 16:45:58 UTC ]
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Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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