Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Cussler's page-turning novels about underwater explorer Dirk Pitt sold millions of copies. Continue reading at The Huffington Post
[ The Huffington Post | 2020-02-27 05:10:29 UTC ]
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His literary fantasies and larger-than-life exploits swirled together for decades. He wrote some 70 books, selling no fewer than 100 million copies, and located scores of shipwrecks. Continue reading at The New York Times
[ The New York Times | 2020-02-26 17:57:43 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Vintage will celebrate the late Toni Morrison’s 89th birthday through partnerships and activities throughout the year. Continue reading at The Bookseller
[ The Bookseller | 2020-02-23 19:39:07 UTC ]
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Hope Dellon, former longtime editor at St. Martin's Press, died on February 19 surrounded by family in New York. She was 67. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Val McDermid’s How the Dead Speak (Sphere) has knocked Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) from the UK Official Top 50 number one spot, with 16,856 copies sold for its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 10:19:09 UTC ]
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In Kiran Millwood Hargrave’s historical novel, characters have many ideas about a woman’s place in 17th-century Europe. Continue reading at The Washington Post
[ The Washington Post | 2020-02-17 22:25:50 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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Last week, Lyz Lenz, a journalist and writer who lives in Iowa, predicted that the state’s caucuses “are going to be a f*cking nightmare.” In a piece for Gen, Lenz (who also contributes regularly to CJR) wrote that the caucuses are inaccessible at the best of times, and that state Democrats’... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-02-04 13:11:10 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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A new comic book series imagines that Nancy has been killed, infuriating some fans of the unstoppable teen detective who made her debut 90 years ago. Continue reading at The New York Times
[ The New York Times | 2020-01-25 19:16:28 UTC ]
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My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
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Stephen Wright’s “Processed Cheese” is crazy, crude and completely of the moment. Continue reading at The Washington Post
[ The Washington Post | 2020-01-21 17:04:44 UTC ]
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Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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