A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane.  Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).”  “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-30 09:00:00 UTC ]

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Interview: Tara Westover Likes to Read Herself to Sleep

“My thinking is that reading will focus my mind, bring a hush over the chaos of the day so I can drift off,” says the author of the memoir “Educated,” one of the Book Review’s 10 Best Books of 2018. “But from time to time a book takes hold in that peculiar way that a book can, and I end up... Continue reading at The New York Times

[ The New York Times | 2023-07-27 09:00:37 UTC ]
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Book Deals: Week of July 24, 2023

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[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Interconnected Ecologies: A Conversation with Kathryn Savage, by Jennifer Croft

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[ World Literature Today | 2023-07-19 18:29:25 UTC ]
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See the cover for Sloane Crosley’s new novel, Grief is for People.

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[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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See the cover for Sloane Crosley’s new memoir, Grief is for People.

Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by MCD/FSG on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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Lit Hub Daily: July 18, 2023

“Once I can’t rely on sight to write anymore, will I, like Borges, no longer be quite sure who is writing this page?” Andrew Leland on Jorge Luis Borges’ blindness and his own. | Lit Hub Memoir It’s a banger week for new books, starting with a new Whitehead. | The Hub Alfred J. Naddaff […] Continue reading at Literrary Hub

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Shake, rattle and write: why the music memoir is booming

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Hua Hsu: An Interview

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Sarah Silverman and novelists sue ChatGPT-maker OpenAI for ingesting their books

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Sarah Silverman and novelists sue ChatGPT-maker OpenAI for ingesting their books

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Gallery Books Will Publish Britney Spears's Memoir This Fall

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Britney Spears’ Memoir Release Date and Cover Reveal

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[ Book Riot | 2023-07-11 16:42:00 UTC ]
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Britney Spears’s ‘brave’ tell-all memoir out in October

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[ The Guardian | 2023-07-11 16:02:28 UTC ]
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The Morning After: The Amazon Prime Day deals worth your time and money

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Sarah Silverman sues OpenAI and Meta over copyright infringement

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[ Engadget | 2023-07-10 17:53:22 UTC ]
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[ The New York Times | 2023-07-09 09:00:19 UTC ]
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[ The New York Times | 2023-07-01 09:03:10 UTC ]
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Writing a Book is an Act of Prayer

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[ Electric Literature | 2023-06-29 11:12:00 UTC ]
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8 Great Books to Read About the Relationship Between Humans and Animals

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