Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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A sobering reminder of what’s already been broken, and a way for Americans to fix it. Continue reading at The Washington Post
[ The Washington Post | 2020-03-20 12:00:00 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Kate Elizabeth Russell’s novel places readers in the shadowy realm between right and wrong. Continue reading at The Washington Post
[ The Washington Post | 2020-03-09 16:51:57 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Booker shortlisted author and former Blackwell's bookseller Daisy Johnson has joined the judging panel for the Vintage Independent Bookseller of the Year Award 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 22:21:00 UTC ]
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The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Vintage has snapped up Nigella Lawson’s “delicious and delightful” Cook, Eat, Repeat: Ingredients, Recipes and Stories. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 06:38:15 UTC ]
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Cussler's page-turning novels about underwater explorer Dirk Pitt sold millions of copies. Continue reading at The Huffington Post
[ The Huffington Post | 2020-02-27 05:10:29 UTC ]
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His literary fantasies and larger-than-life exploits swirled together for decades. He wrote some 70 books, selling no fewer than 100 million copies, and located scores of shipwrecks. Continue reading at The New York Times
[ The New York Times | 2020-02-26 17:57:43 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Vintage will celebrate the late Toni Morrison’s 89th birthday through partnerships and activities throughout the year. Continue reading at The Bookseller
[ The Bookseller | 2020-02-23 19:39:07 UTC ]
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Hope Dellon, former longtime editor at St. Martin's Press, died on February 19 surrounded by family in New York. She was 67. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Val McDermid’s How the Dead Speak (Sphere) has knocked Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) from the UK Official Top 50 number one spot, with 16,856 copies sold for its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 10:19:09 UTC ]
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In Kiran Millwood Hargrave’s historical novel, characters have many ideas about a woman’s place in 17th-century Europe. Continue reading at The Washington Post
[ The Washington Post | 2020-02-17 22:25:50 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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