Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
News tagged with:
#merger talks
#minority stake
#recent months
#memoir
Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#similar results
#convince advertisers
#capture audiences
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
Wouk authored million-selling books like "The Caine Mutiny" and "The Winds Of War." Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-17 16:46:19 UTC ]
More news stories like this | News stories tagged with:
#herman wouk
#caine mutiny
It sounded dreamy. Late last year, signs of an “AltOS” mode appeared in Google code, indicating that the company was working on a way to let you dual-boot into Windows 10 on high-end Chromebooks like the Pixelbook. It was apparently too good to be true, alas, as new developments suggest that... Continue reading at PC World
[ PC World | 2019-05-16 18:03:00 UTC ]
More news stories like this | News stories tagged with:
#initial flurry
A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
More news stories like this |
Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-15 00:00:00 UTC ]
More news stories like this |
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with:
#google unveils
#facebook issues
#giving advertisers
#promotional formats
#online search
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with:
#google unveils
#facebook issues
#giving advertisers
#promotional formats
#online search
Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
More news stories like this | News stories tagged with:
#pushed back
#cost savings
#sports illustrated
#60% stake
On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
More news stories like this |
In her mesmerizing debut novel, “Miracle Creek,” Angie Kim takes readers into the courtroom for a story of lies and a trial to find the truth. It isn’t a crime to lie. But it is a crime to lie in a courtroom. Even the smallest lie can contaminate a trial, and in “Miracle Creek,” Kim shows... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-10 18:50:00 UTC ]
More news stories like this | News stories tagged with:
#deadly explosion
Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
#boosting sales
#publishing partners
Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back... Continue reading at AdWeek
[ AdWeek | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white house
#big publishers
She served on President Obama's Advisory Council on Faith-Based and Neighborhood Partnerships. Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-05 17:50:42 UTC ]
More news stories like this | News stories tagged with:
#president obama
After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk market
#fuel growth
#history press
A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company
[ Fast Company | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conservative estimate
#study finds
#study published
Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email marketing
#trojan horse
#dive deeper
#sales reps
#important part
Vintage has acquired rights to writer and AIDs historian Sarah Schulman’s People in Trouble, almost 30 years after it was first published, featuring a fictionalised version of Donald Trump. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#acquired rights