Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series Drama Game... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
News tagged with:
#marketing budget
#bragging rights
#movie studios
#ll stumble
#nielsen
The Bournemouth-based 33-year-old was offered a six-figure sum for his series about a troubled Met investigator in the sights of a serial killerA former paramedic has received a three-book publishing and television deal for his debut crime series, which publishers and producers describe as... Continue reading at The Guardian
[ The Guardian | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#serial killer
#production company
#undisclosed fee
#rejection letters
The colouring book boom and continued strength in UK education publishing was not enough to compensate for tough export markets in 2015, notably in the US, according to statistics collated by the Publishers Association. The invoiced value of UK publishers’ sales of books for export fell 3% year... Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#uk publishers
This week in honour of The Bookseller magazine's London Book Fair special in print, and with it being a week before the fair itself, I thought it would be great to interview LBF's marketing manager Helen Clifford on what her job entails and her advice to those looking to get a job in books. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing manager
#bookseller magazine
A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social audience
#social channels
#distributed platforms
#google amp
#sponsored content
Candlewick Press' 'Studio' will feature design-driven children's books and be carried by both Walker Group's US and UK imprints, as well as by Walker Books Australia. The post Candlewick Press’ New Imprint To Stand in Both UK and US Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#markets appeared
#candlewick press
While taking stock of lagging literacy rates and persistent economic challenges, literary agent Patricia Seibel still sees quality and a loyalty to literary fiction as hallmarks of Portugal's resilient market. The post Portugal’s Book Market: A Few Words With Patricia Seibel appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post portugal
#book market
#taking stock
#literary fiction
Channel 4 has commissioned a TV series based on Joe Wicks’ bestselling cookery and fitness title Lean in 15 (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joe wicks
Toby Mundy Associates, in partnership with the Alliance of Independent Authors has published a rights guide in advance of the London Book Fair, showcasing 13 independent authors, with sales ranging from 450,000 copies sold to 20,000. Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#toby mundy
#independent authors
In a last-ditch effort to strike a deal before the start of the new baseball season, Time Warner Cable has once again sweetened an offer to other pay-TV providers in hopes of winning wider carriage for the Dodgers' TV channel in Southern California.But there still are no takers — increasing the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#last-ditch effort
#pay-tv providers
#southern california
Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world appeared
#german publishers
#german children
#book publishers
The Today presenter spurns social media, could live without television ‘except Mastermind’ but does read books on a iPad (albeit balanced on a lectern)It will come as no surprise to his millions of devoted listeners that the veteran BBC broadcaster John Humphrys despises Twitter, doesn’t do... Continue reading at The Guardian
[ The Guardian | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#read books
#worth watching
#complete works
#advance copy
The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade sales
Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-29 00:00:00 UTC ]
More news stories like this |
Sony's first PlayStation TV show landed with a bit of a thud. Based on the comic book series by Brian Michael Bendis, Powers struggled to stand out against its superhero peers, especially those on rival streaming networks. The show does have a follow... Continue reading at Engadget
[ Engadget | 2016-03-25 00:00:00 UTC ]
More news stories like this |
Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#top publishers
#tv networks
Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short term
#greater control
#work hard
Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
#self-published titles
The show featured new superhero series from Marvel and Valiant, an Andre the Giant graphic bio from Lion Forge, new exhibitors Viz and Crunchyroll. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show featured
#superhero series
#lion forge
Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single day
#valuable audience
#audience size
#good thing
#adweek magazine