Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series Drama Game... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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Following Joseph Andras’s surprise decision to turn down the Goncourt first novel prize, it’s time to weigh up the pros and cons of rejecting a literary awardTwo days after Joseph Andras’s De Nos Frères Blessés (which had not been on the shortlist of four) was astonishingly announced as the... Continue reading at The Guardian
[ The Guardian | 2016-05-21 00:00:00 UTC ]
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From some of the material presented at BookExpo America, looks at the US market courtesy of Nielsen Book and Kempton Mooney: So far, it's a great year for Dr. Seuss. Again. The post Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
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The publisher has just released a branded cookbook from Plated, the meal-kit company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Sandstone author Jorn Lier Horst has partnered with Norway's Cinenord and Danish production company Good Company Films to bring the protagonist of his novels, Chief Inspector William Wisting, to TV. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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BEA's' Director of International Affairs Rüdiger Wishenbart's new Global Ebook Report cites continental Europe's ebooks "stalling even earlier" than in US, UK. The post As BEA Opens: A New Global Ebook Report on a Mercurial World Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
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Production company Lime Pictures has acquired the TV rights to Dawn Kurtagich’s YA novel The Dead House. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Swedish audiobook business BookBeat, part of Bonnier Books, could launch in the UK ahead of Storytel, Sweden's largest audiobook business. Continue reading at The Bookseller
[ The Bookseller | 2016-05-03 00:00:00 UTC ]
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Oakley Capital, which has controlling stake in magazine, intends floating company on London AIM market in JuneTime Out, the lifestyle and listing magazine turned international digital media business, is planning a stock market flotation later this year.Oakley Capital, which acquired a... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Atlantic Books title Distress Signals, a thriller from debut Irish author Catherine Ryan Howard, has been optioned for TV by Great Point Media-backed Jet Stone Productions. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Bandit Television has acquired the television rights to Louise O’Neill’s Asking for It, a novel about sexual assault. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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Yahoo, IBT Media and Mashable have all laid off staff recently, and with digital publishers facing limits of growth, there may be more to come. As bad as a mass layoff is for all involved, companies can mitigate the pain by communicating strongly, using social media in a way that fits their... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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