The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns, according to CROs at four different […] The post ‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-05-18 04:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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#publishers weigh
#moment --
#media equation
#holding companies
#clients alike
#downward spiral
Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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#revenue stream
#online video
#people watching
#cat video
Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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The United Arab Emirates imports some $125 million worth of books each year, most of them in English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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#publishing city
US publisher Abrams is discontinuing the publication of Bad Little Children's Books in both the UK and America at the author's request after the book came under heavy fire on social media. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Books featuring licensed characters have seen a boom in recent years, and this holiday season looks to be a lucrative one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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#licensed products
#holiday season
Creative Access is a charity which provides opportunities in the creative industries for young people from under-represented BAME backgrounds. Its c.e.o. Josie Dobrin talks to Natasha Onwuemezi. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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#creative access
#creative industries
#natasha onwuemezi
US publishers’ revenues fell 3.4% year-on-year to $5.37bn (£4.32bn) for the first half of 2016, new statistics from the Association of American Publishers have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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#walker books
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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#mobile web
#mobile apps
#waiting list
#longest line
News from the Sharjah Book Fair: as the Publishing City rises in Sharjah, nearby Dubai gets a smaller Kinokuniya bookstore. And UAE libraries contemplate drone deliveries. The post In the UAE: Sharjah Publishing City, Kinokuniya Bookstores, Library Drones appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
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Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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#digital revenues
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When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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#social video
#video appeared
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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#european publishers
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#bad news
French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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#news publishers
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#tougher stance
#easy task
American publishers experienced a 2.7% decline in revenues in the first quarter of 2016 to $2.14bn (£1.65bn) compared to the same period in 2015, according to data released by the Association of American Publishers (AAP). Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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#7% decline
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German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
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#major part
Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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#post confessions
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UK publishers said the demand for rights from Chinese publishers at BIBF “far exceeded expectations”, with children’s and illustrated books particularly in demand. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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#uk publishers
#chinese publishers
#exceeded expectations
#illustrated books
Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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#native advertising
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#digital age