Journalist Matt Richtel doesn't have all the answers about the creative process — and that's a good thing. Continue reading at 'The Washington Post'
[ The Washington Post | 2022-06-24 12:00:37 UTC ]
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Describe your role. I’m the course leader of the National Film & Television School’s Creative Business for Entrepreneurs & Executives course. It’s a one-year course that gives participants all the tools to design and build the media businesses—or new in-house ventures—of the future. We... Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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Super Thursday and Books Are My Bag celebrations today (8th October) have attracted widespread media coverage from the BBC, Sky and national newspapers. Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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The Environmental Protection Agency should have listened to Ron Weasley’s dad. In the Harry Potter books and films, Arthur Weasley is a bureaucrat in the British magical world’s chief regulatory agency, the Ministry of Magic, where his job is to protect people from dangerous devices. He is known... Continue reading at Slate
[ Slate | 2015-09-23 00:00:00 UTC ]
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Publishers are using new methods to give advertisers a better picture of ROI. The post Getting Creative With Accountability appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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What became of the novel Harper Lee had tentatively titled "The Reverend"? Even her notes are missing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-10 00:00:00 UTC ]
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A little more than one year after the sale of the company fell through, the Perseus Books Group announced Wednesday afternoon that it “has initiated a formal process to explore a potential sale of the business.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Robin Stevens’ children’s detective series Murder Most Unladylike has been optioned for television and film by independent production company Pilot Media. Pilot Media optioned the rights from Emily Hayward Whitlock, head of book to film at The Artists’ Partnership, who was acting on behalf of... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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How the self-published Swedish picture book become an overnight international sensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Hodder & Stoughton will publish a new book by explorer Levison Wood, to accompany a television series. Wood’s Walking the Himalayas sees him explore five countries along the mountain range. Wood will present a Channel 4 series about his journey in spring 2016. Hodder and Little, Brown US... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Two new chocolate cookbooks from bean-to-bar chocolatiers are hitting shelves soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Max Lucado draws a parallel between modern hardships and the Israelite's arduous journey to the Promised Land. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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Like other media industries, book publishing fundamentally relies on creativity. Here, agency executives offer some tips on managing creative people. The post On Managing Creative People in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday
[ Digiday | 2015-07-17 00:00:00 UTC ]
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The rise of Facebook, Twitter and even Snapchat as viable news-consumption and distribution platforms has forced publishers to do some soul-searching. More people are getting their news via the platforms rather than through publishers themselves, thr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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The co-ordinator of Independent Bookshop Week has said this year's IBW is what the Booksellers Association has "always envisioned", with the event taking on a "creative life of its own." Meanwhile booksellers said their events had been "well attended" this year and that IBW 2015 was "the biggest... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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Kiva founder Jessica Jackley’s memoir is an inspiring tale of one woman's drive to help others succeed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-30 00:00:00 UTC ]
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