2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-14 00:00:00 UTC ]
News tagged with: #autoplay video #microsoft edge #ad format #procter gamble #ad types

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With 'Don't Suck, Don't Die' a Scholarly Press Pushes for a Trade Hit

The University of Texas Press is trying to achieve something new with Kristin Hersh’s memoir 'Don’t Suck, Don’t Die: Giving Up Vic Chesnutt,'--a trade bestseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Henning Mankell dies after cancer battle

Swedish crime writer Henning Mankell has died following a battle with neck and lung cancer.  His UK publishers, Penguin Random House imprints Vintage and Harvill Secker, said it was a "privilege to have worked with a man of such talent and passion" and that the world was "a sadder place for... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek

[ AdWeek | 2015-10-03 00:00:00 UTC ]
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It'll take 100 years to reach full gender equality in the C-suite based on the current trend, say LeanIn.Org and McKinsey

Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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Bloomberg Businessweek editor Josh Tyrangiel resigns after six years

Deputy editor Ellen Pollock to become first female editor in magazine’s historyBloomberg Businessweek editor Josh Tyrangiel has resigned after six years at the company. Deputy editor Ellen Pollock will replace Tyrangiel, becoming the magazine’s first female editor since its founding in 1929. ... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Jeremy Tarcher dies at 83; maverick publisher of New Age bestsellers

In the early 1960s Jeremy Tarcher packaged book deals for celebrities, which resulted in such comical titles as "Phyllis Diller's Housekeeping Hints" and Johnny Carson's "Happiness Is a Dry Martini." Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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'Star Wars' takes center stage in Facebook's 360-degree video rollout

Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
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Penguin's Elaine Dale dies

Elaine Dale, Penguin’s deputy contracts director, has died after a short battle with cancer. Continue reading at The Bookseller

[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek

[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Facebook now supports 360-degree video

Facebook videos are about to get more interactive.  The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
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Phyllis Tickle, Founding PW Religion Editor, Dies

Religion expert, author, and PW founding religion editor Phyllis Tickle has died at age 81, leaving a legacy that reaches far beyond books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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Obituary: Frank Urbanowski, Former Director of MIT Press, Dies

The former MIT Press director who pioneered the strategy of focused disciplinary specialization, created the first university press website, and published the first interactive ebook died late last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Carmen Balcells dies

Literary agent Carmen Balcells has died, Spanish newspaper El Pais has reported. Balcells, whose agency, founded in 1956, represented writers including Nobel Prize winners Mario Vargas Llosa, Gabriel Garcia Marquez and Pablo Neruda, as well as Isabel Allende and Javier Cercas, is said to have... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Facebook videos have fleeting lives

When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday

[ Digiday | 2015-09-21 00:00:00 UTC ]
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Jackie Collins Dies at 77

Collins, the mega-bestselling author of Hollywood novels, died on September 19 at the age of 77. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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Davies retires from BA after 26 years

Sydney Davies, the Booksellers Association’s head of trade and industry, is retiring after 26 years. The BA has appointed Giles Clifton, a non-practising barrister, to the new role of head of corporate affairs following his departure. Clifton will begin in October and focus on lobbying for the... Continue reading at The Bookseller

[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek

[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Birocratic: The DJ who unwittingly provided the soundtrack to BuzzFeed video

If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday

[ Digiday | 2015-09-17 00:00:00 UTC ]
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Papercuts J.P. Marks First Year with a Book

A Boston store celebrates its one-year anniversary with a collection of writings by the authors who have appeared at the store along with writings by the store staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Gaylord Shaw dies at 73; journalist won a Pulitzer for The Times in 1978

Gaylord Shaw, a renowned journalist who broke the news of Richard Nixon's resignation and won the Pulitzer Prize for national reporting in 1978 for the Los Angeles Times, has died at age 73. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-10 00:00:00 UTC ]
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