Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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Children’s book The Fox and the Star by aPenguin cover designer Coralie Bickford-Smith has beaten Harper Lee and Paula Hawkins to be crowned The Waterstones Book of the Year 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Anne Enright has won the Irish novel of the year award at the Bord Gáis Energy Irish Book Awards 2015, during a ceremony which also saw prizes given to J P Donleavy, Louise O’Neill, Eoin Colfer and Niall Breslin. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Michel Faber has won the 2015 Saltire Book of the Year award for The Book of Strange New Things (Hogarth). Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Also this week, hiccuping through the Australian national anthem, Jeff Bezos is joining the space race, and a Jane Austen classic gets the zombie treatmentWith Thanksgiving over for another year and the heartwarming American tradition of Black Friday upon us, let’s start this week’s roundup with... Continue reading at The Guardian
[ The Guardian | 2015-11-27 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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French authorities confirmed Thursday that the Islamic State militant suspected of masterminding the deadly Paris attacks was killed in a police raid the previous day. The body of Abdelhamid Abaaoud was found riddled with bullet and shrapnel wounds in the charred rubble of the raided apartment... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-20 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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The shortlist for the Waterstones Book of the Year 2015 has been revealed, featuring a list that would "not have been produced by an algorithm,” the chain's m.d. James Daunt has said. The eight-strong selection nominated by Waterstones booksellers across the UK encompasses four novels, three... Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Quicksand, to be published in February 2016, comprises a series of autobiographical essays ‘about what it means to be human’A “memoir of sorts” by Henning Mankell, which the late author said was “not a book about death and destruction but about what it means to be human”, will be published next... Continue reading at The Guardian
[ The Guardian | 2015-11-11 00:00:00 UTC ]
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Browsers Book Shop in Woodbridge, Suffolk is up for sale, after bookseller and owner Martin Whitaker, 57, has decided to retire after 10 years at the store’s helm. Continue reading at The Bookseller
[ The Bookseller | 2015-11-11 00:00:00 UTC ]
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The 2015 Saltire Publisher of the Year shortlist has been revealed, featuring two past winners and three Edinburgh-based publishing houses. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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Many things have changed in the two-decade life of independent publisher Counterpoint Press. Its mission, however, hasn't: "Publish books that matter." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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In a tweet with the hashtag #PWbestbooks, tell us the title and author of your favorite 2015 book, and tell us why for a chance to win our top 10 books of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Libby McGuire will be stepping down as executive v-p and publisher of Ballantine Bantam Dell at the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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Better late than never: The long-awaited deal for Vice Media to take over A+E Networks' H2 network, which many expected to be announced last spring, was finalized today. As expected, Vice will take over History offshoot H2—which will now be called Viceland—beginning early next year. The new... Continue reading at AdWeek
[ AdWeek | 2015-11-03 00:00:00 UTC ]
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German publisher Bastei Lübbe has revealed it is to launch an ebook subscription service targeting the mobile market called oolipo. The subscription service will first soft-launch in the UK, USA, Germany, Austria and Switzerland in April 2016 with the aim of launching in July 2016 in two... Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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