2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-14 00:00:00 UTC ]
News tagged with: #autoplay video #microsoft edge #ad format #procter gamble #ad types

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750 Years Of Parisian History, As Told Through Architectural Illustrations

750 Years in Paris by Vincent Mahé is a visual time machine."I've always been fascinated by cities—especially cities that have a long history like mine," Paris-based illustrator Vincent Mahé says. Since its founding in 3 B.C., the City of Light has experienced astronomical highs (like hosting... Continue reading at Fast Company

[ Fast Company | 2015-10-26 00:00:00 UTC ]
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Vera B. Williams dies at 88; award-winning children's author and illustrator

Vera B. Williams' family saved pennies and nickels to get by during the Depression. So her mother's purchase of a "real chair" — neither stick-hard nor someone's castoff but brand new and cushiony — was an extravagance. "I don't intend to work all my life and have nowhere to sit down," the woman... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-24 00:00:00 UTC ]
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4th Estate launches author video series

HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller

[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Kyle Books celebrates 25 years

Kyle Books is looking back at its achievements so far as it celebrates 25 years of publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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VIDEO: Morpurgo meets boy who inspired book

Best-selling author Michael Morpurgo meets the boy who inspired the name of the lead character in his new book. Continue reading at BBC World

[ BBC World | 2015-10-14 00:00:00 UTC ]
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Exploring C. S. Lewis’s Lasting Popularity—52 Years After His Death

The 'Narnia' author's appeal is stronger than ever with five new books by and about him slated to publish in the months to come. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Facebook moves further into YouTube’s turf with new mobile videos tab

Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday

[ Digiday | 2015-10-14 00:00:00 UTC ]
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Finland, One Year After Frankfurt, Continues to See Benefits

After its Guest of Honor appearance at the 2014 Frankfurt Book Fair, publishers in Finland saw more global interest in their books, especially from China. The post Finland, One Year After Frankfurt, Continues to See Benefits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Announcing the FutureBook Awards' Platform of the Year honour

The FutureBook Awards stand for innovation and achievement They are a reflection of what publishers are working on today but also a foretaste of tomorrow’s publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-13 00:00:00 UTC ]
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Food Videos Are Now on the Menu at Condé Nast

The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The... Continue reading at AdWeek

[ AdWeek | 2015-10-12 00:00:00 UTC ]
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'100 Years of Best American Short Stories' is vital yet flawed for loading the canon

When sickly Bostonian Edward J. O'Brien put together the first "Best American Short Stories" anthology in 1915, short stories were considered junky pop culture. He was hoping that his project would elevate the short-story form. He had no idea he was launching a series that would last a century... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-10 00:00:00 UTC ]
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Paul Prudhomme, Louisiana chef who popularized Cajun cooking, dies at 75

Paul Prudhomme, the Louisiana chef who made jambalaya, crawfish pie and gumbo part of the national vocabulary through his French Quarter restaurant, cookbooks and seasonings, died Thursday in New Orleans. He was 75. His death was confirmed by a spokeswoman for K-Paul's Kitchen, through which the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-09 00:00:00 UTC ]
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FBF 2015: Boos on the changes at this year's fair

Frankfurt Book Fair director Jurgen Boos talks about the major changes that are in store for the 2015 iteration of the industry's most important trade fair. Continue reading at The Bookseller

[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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Indie Press Rain Taxi Celebrates 20 Years

Minneapolis independent press Rain Taxi is celebrating 20 years of promoting literary fiction and nonfiction, from its quarterly magazine to programs that bring literature into public spaces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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VIDEO: Bookshops celebrating 'Super Thursday'

Bookshops and publishers on both sides of the Atlantic are celebrating 'Super Thursday', the unofficial day that sees their big push for Christmas sales. Continue reading at BBC World

[ BBC World | 2015-10-08 00:00:00 UTC ]
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Facebook Video Ads 'Significantly' Better Than YouTube's: Report

While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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Henning Mankell dies after cancer battle

Swedish crime writer Henning Mankell has died following a battle with neck and lung cancer.  His UK publishers, Penguin Random House imprints Vintage and Harvill Secker, said it was a "privilege to have worked with a man of such talent and passion" and that the world was "a sadder place for... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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With 'Don't Suck, Don't Die' a Scholarly Press Pushes for a Trade Hit

The University of Texas Press is trying to achieve something new with Kristin Hersh’s memoir 'Don’t Suck, Don’t Die: Giving Up Vic Chesnutt,'--a trade bestseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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