Vice Will Take Over A+E Networks’ H2 Next Year, Rebranding It as Viceland

Better late than never: The long-awaited deal for Vice Media to take over A+E Networks' H2 network, which many expected to be announced last spring, was finalized today. As expected, Vice will take over History offshoot H2—which will now be called Viceland—beginning early next year. The new channel, aimed at Vice's audience of young millennial males, will feature hundreds of hours of programming developed in-house by Vice.  "Vice has a bold voice and a distinctive model in the marketplace. This channel represents a strategic fit and a new direction for the future of our portfolio of media assets. Shane Smith has led Vice from a fledgling magazine into a global media brand and all of us at A+E are excited to work with him and his passionate and innovative team," said Nancy Dubuc, A+E Networks president and CEO, in a statement. The H2 deal had reportedly been held up by A+E and DirecTV's carriage talks, which were finalized late Monday. Spike Jonze, Vice Media's creative director, will also serve as creative director of Viceland. The new network will launch with Vice-produced shows including Gaycation (with Ellen Page), Huang's World (with Eddie Huang), Black Market (with Michael K. Williams) and Vice World of Sports. "This network is the next step in the evolution of our brand and the first step in our global roll-out of networks around the world," said Shane Smith, Vice co-founder and CEO, in a statement. "First: It allows us to be truly platform agnostic and enable... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-03 00:00:00 UTC ]

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