David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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This week's issue of PublishNews Brazil features an interview with Penguin CEO John Makinson, an overview of Brazil's ebook market, and Saraiva's latest sales numbers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment – metered access, and charging overseas readers. The company today begins charging £1.99 per ($3.20) month for up to 20 T ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
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Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Kobo's CEO discusses Brazil, the world, and how POD will be added to the Writing Life platform. Also, our tart critique of Apple's new "Brazilian" iBookstore. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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(Reuters) - Germany's largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said. In an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
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Marjorie Scardino, chief executive of Financial Times publisher Pearson, is stepping down at the end of 2012 and will be replaced by John Fallon, chief executive of Pearson's international education division. Continue reading at Media Week
[ Media Week | 2012-10-03 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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One of the country's top publishers has turned to a man from the editorial side to run its business. Michael Pietsch, the editor of Keith Richards' Life, David Foster Wallace's The Pale King and the many novels of James Patterson, has been named CEO of Hachette Book Group. Mr. Pietsch has headed... Continue reading at Crains New York
[ Crains New York | 2012-09-11 00:00:00 UTC ]
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Blackwell’s bookshops has launched an M-Commerce site, giving its student market the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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The New York Times Co. named former BBC director general Mark Thompson as its new CEO earlier this week, and now comes word that he will receive a pay package totaling as much as $10.5 million, including an annual salary of $1 million, according to Bloomberg News. Mr. Thompson, who was... Continue reading at Crains New York
[ Crains New York | 2012-08-18 00:00:00 UTC ]
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Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content... Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
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The MPA announced today that its president and CEO, Nina Link, will be stepping down at the end of the year. Link has held the position for 13 years, longer than any MPA president in the organization's 93-year history. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media’s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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Now that all of that Microsoft-related news is out in the open, Barnes & Noble's CEO William Lynch is ready to talk about the future. Fortune sat down with him to discuss the deal and what's next for the Nook. The answer to the latter is, at least in part, near-field communication. The exec... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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