David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
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Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
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William Lynch has resigned as CEO of Barnes and Noble, while Michael Huseby has been appointed CEO of NOOK Media LLC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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By Samir "Mr. Magazine" Husni David Carey, president of Hearst Magazines, believes that people crave "spontaneous combustion" from their media purchases. "We live in this on-demand world," Carey elaborates.... Continue reading at Publishing Executive
[ Publishing Executive | 2013-07-02 00:00:00 UTC ]
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Following the completion of the merger between Penguin and Random House, CEO Markus Dohle announces the global senior executive team for the new Penguin Random House, which now controls around 25% of the trade book market in the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Doug Ducate has announced his intention to step down as CEO of the Center for Exhibition Industry Research (CEIR) by the end of 2013. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-25 00:00:00 UTC ]
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Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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(function(d){ var js, id = 'pikto-embed-js', ref = d.getElementsByTagName('script')[0]; if (d.getElementById(id)) {return;} js = d.createElement('script'); js.id = id; js.async = true; Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-20 00:00:00 UTC ]
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Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading at AdWeek
[ AdWeek | 2013-06-19 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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In Brazil, Saraiva gets a new CEO, the Ministry of Culture moves oversite of book policies back to Brasilia, and a university press finds success with free ebooks by its professors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-03 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Steven Swartz was named the new CEO of Hearst Corp., succeeding Frank Bennack. This is an orderly transition at a private company that's known for its stability and buttoned-up culture. Swartz, 51, has been groomed for the role, having been named COO in 2011 and adding the title of president in... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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It's only March, but 2013's already proving to be quite the wild ride for music distribution trailblazer, eMusic. A month after eschewing its long time subscription-only model by adding direct music purchases, the site has merged with Ray Kurzweil-founded ebook distributor, K-NFB Reading Inc.... Continue reading at Engadget
[ Engadget | 2013-03-20 00:00:00 UTC ]
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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