Despite the best guesses of b-to-b publishing CEOs, print revenue isn't going away and digital dollars aren't stacking up as fast as they thought (or, maybe, hoped) they would. Print advertising still accounted for more than half (52.5 percent) of total revenue last year for the 100-plus... Continue reading >> [ Source: Folio Magazine | 2014-05-02 00:00:00 UTC ]
(function(d){ var js, id = 'pikto-embed-js', ref = d.getElementsByTagName('script')[0]; if (d.getElementById(id)) {return;} js = d.createElement('script'); js.id = id; js.async = true; Continue reading >> [ Source: Folio Magazine | 2013-06-20 00:00:00 UTC ]
Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading >> [ Source: Folio Magazine | 2011-05-25 00:00:00 UTC ]