The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said the merger was finalized this week and the two companies are now fully integrated. Xaxis now houses its full-service digital shop under one roof, catering to advertisers and publishers and buying and selling access to audiences across the Web. “By consolidating both the buy and sell sides within a single platform, we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners,” Lesser said in a statement today. The move comes amid a changing landscape in which audiences are mobile and harder to pin down. Traditional holding company rivals Omnicom and Publicis are merging, creating yet another behemoth. And tech companies like Facebook, Google, Twitter and Yahoo control more data about users, and that data is more targetable. Post-merger, Xaxis says it is focusing on technology to target audiences who are switching devices and can’t be targeted solely by tracking desktop habits using cookie-based software. In today’s announcement, Xaxis called itself “the industry’s single most comprehensive platform for programmatic audience buying across all digital media channels and devices.” The merged company counts more... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Shareholders approved a deal to combine GateHouse Media, which has received SoftBank funding, with the publisher of USA Today. Continue reading at The New York Times
[ The New York Times | 2019-11-14 20:26:07 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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He wanted students to help end the practice, but instead they were entangled in it, Alan Taylor writes. Continue reading at The Washington Post
[ The Washington Post | 2019-11-01 12:41:31 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles. But now, it's the time in the industry's life cycle for those same flashy... Continue reading at AdWeek
[ AdWeek | 2019-10-14 15:22:42 UTC ]
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A slew of digital media acquisitions over the past few weeks shows how unreliable private valuations can be. The only Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-08 16:38:01 UTC ]
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With a huge landmark for the Romantic poet William Wordsworth next year, a multimillion-pound refurb of his Lake District home is set to open—and it has fresh plans to re-engage with visitors. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 13:38:52 UTC ]
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A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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Science fiction is fast becoming science fact, which should be cause for concern. Continue reading at The Conversation
[ The Conversation | 2019-08-27 17:03:06 UTC ]
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Over 40 student organisations in the US have urged the US Department of Justice to block the proposed merger of publishers Cengage and McGraw-Hill. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 03:41:22 UTC ]
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Quad and LSC Communications announced this morning that they have mutually agreed to call off the planned purchase of LSC by Quad following a DoJ lawsuit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
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The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 01:55:08 UTC ]
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Tochi Onyebuchi’s young adult books, the duology Beasts Made of Night and Crown of Thunder, are fantasy novels with a Nigeria-influenced setting. His upcoming War Girls is set in a post-nuclear, post-climate change Nigeria of 2172. Riot Baby, his first novel for adults (also forthcoming), is a... Continue reading at Electric Literature
[ Electric Literature | 2019-07-04 11:00:10 UTC ]
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The U.S. Justice Department is suing to stop the proposed $1.4 billion deal between Quad/Graphics and LSC Communications on antitrust grounds. Continue reading at The New York Times
[ The New York Times | 2019-06-24 16:52:47 UTC ]
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A lot has happened at Wenner Media over the past 2 years. Perhaps more than in its 50 years prior. The company was founded by Jann Wenner in 1967, when he launched the music weekly Rolling Stone. Thereafter, it grew into a nine-figure annual revenue company. It introduced other familiar... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-06 15:50:33 UTC ]
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Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
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Netflix is planning its first magazine, but you won’t find it on a newsstand. The world’s largest online TV network plans to publish a journal—with the working title Wide—to promote its programs and stars ahead of this year’s Emmys, the biggest awards gala in TV. The 100-plus page inaugural... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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