The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said the merger was finalized this week and the two companies are now fully integrated. Xaxis now houses its full-service digital shop under one roof, catering to advertisers and publishers and buying and selling access to audiences across the Web. “By consolidating both the buy and sell sides within a single platform, we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners,” Lesser said in a statement today. The move comes amid a changing landscape in which audiences are mobile and harder to pin down. Traditional holding company rivals Omnicom and Publicis are merging, creating yet another behemoth. And tech companies like Facebook, Google, Twitter and Yahoo control more data about users, and that data is more targetable. Post-merger, Xaxis says it is focusing on technology to target audiences who are switching devices and can’t be targeted solely by tracking desktop habits using cookie-based software. In today’s announcement, Xaxis called itself “the industry’s single most comprehensive platform for programmatic audience buying across all digital media channels and devices.” The merged company counts more... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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On November 7, Judge Florence Pan released her memorandum opinion blocking Penguin Random House from acquiring rival Big Five publisher Simon & Schuster. In the final analysis, after a year of legal wrangling and a three week trial, it wasn’t a close case for her at all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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The uncertainty comes at a time when publishing is facing slumping sales after a pandemic boom, and fears of recession. Continue reading at The New York Times
[ The New York Times | 2022-11-01 22:14:42 UTC ]
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A Federal Court has blocked Penguin Random House's acquisition of one of its main rivals, Simon & Schuster. Continue reading at Book Riot
[ Book Riot | 2022-11-01 16:06:02 UTC ]
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Justice department argued the melding of the publishing house with Simon & Schuster would harm competition and authors’ payA US judge has blocked the $2.2bn planned merger of Penguin Random House, the world’s largest book publisher, with rival Simon & Schuster.Judge Florence Pan of the... Continue reading at The Guardian
[ The Guardian | 2022-11-01 00:30:18 UTC ]
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In a brief two-page order issued late on October 31, Judge Florence Y. Pan blocked PRH's bid to buy S&S, saying the government had succeeded in showing that the proposed merger would harm "competition in the market for the U.S. publishing rights to anticipated top-selling books." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-31 04:00:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek
[ AdWeek | 2022-10-12 11:30:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Podcaster Annie F. Downs breaks the top 10 on PW’s Religion Nonfiction Bestsellers list with her new book, ‘Chase the Fun: 100 Days to Discover Fun Right Where You Are’ after launching an interactive shopping campaign at Target and Walmart; Wanda Brunstetter’s latest Amish romance debuts at #3... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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In a highly anticipated post-trial filing PRH attorneys reiterate their claim that the government manufactured a fatally flawed case to block the nearly $2.2 billion merger—and then failed to prove it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget
[ Engadget | 2022-08-18 20:30:29 UTC ]
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As the government's case against Penguin Random House's acquisition of Simon & Schuster winds down, Macmillan CEO Don Weisberg and government economist Nicholas Hill laid out reasons why they are concerned about the impact of the proposed merger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-09 04:00:00 UTC ]
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Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
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Bestselling author Stephen King has testified in a federal antitrust trial in Washington Continue reading at ABC News
[ ABC News | 2022-08-03 00:28:27 UTC ]
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Stephen King testified for the government today, arguing that writers will be harmed if Penguin Random House and Simon & Schuster merge. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-02 22:41:59 UTC ]
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The deal between Penguin and Simon & Schuster would weaken competition and lower author pay, he said Continue reading at Crains New York
[ Crains New York | 2022-08-02 19:08:55 UTC ]
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After the government and PRH reiterated their positions in opening arguments, HBG CEO Michael Pietsch testified to a number of concerns he has if the PRH-S&S merger is approved and said he hoped his parent company would bid on S&S if the deal is blocked. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-02 04:00:00 UTC ]
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The justice department is seeking to block the $2.2bn merger between Penguin Random House and Simon & SchusterThe government and publishing titan Penguin Random House exchanged opening salvos in a federal antitrust trial Monday as the US seeks to block the biggest US book publisher from... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:24:36 UTC ]
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The U.S. government and publishing titan Penguin Random House are set to exchange opening salvos in a federal antitrust trial Continue reading at ABC News
[ ABC News | 2022-08-01 13:37:10 UTC ]
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The government’s bid to block Penguin Random House’s acquisition of rival Big Five publisher Simon & Schuster gets underway today, with opening arguments before judge Florence Pan in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
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