The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today. Xaxis CEO Brian Lesser said the merger was finalized this week and the two companies are now fully integrated. Xaxis now houses its full-service digital shop under one roof, catering to advertisers and publishers and buying and selling access to audiences across the Web. “By consolidating both the buy and sell sides within a single platform, we’re bringing advertisers and publishers closer together, enabling a more efficient marketplace for both brands and media owners,” Lesser said in a statement today. The move comes amid a changing landscape in which audiences are mobile and harder to pin down. Traditional holding company rivals Omnicom and Publicis are merging, creating yet another behemoth. And tech companies like Facebook, Google, Twitter and Yahoo control more data about users, and that data is more targetable. Post-merger, Xaxis says it is focusing on technology to target audiences who are switching devices and can’t be targeted solely by tracking desktop habits using cookie-based software. In today’s announcement, Xaxis called itself “the industry’s single most comprehensive platform for programmatic audience buying across all digital media channels and devices.” The merged company counts more... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Netflix has acquired film rights to all 15 titles in Andy McDermott's Nina Wilde and Eddie Chase series. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 14:06:57 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at AdWeek
[ AdWeek | 2020-07-15 20:58:21 UTC ]
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Both boards unanimously approved the termination of the merger, announced in May 2019 and originally expected to close in early 2020. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-04 15:05:34 UTC ]
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The two major educational publishers announced an all-stock merger a year ago, but ran into regulatory issues and criticism around market dominance and pricing. The post Cengage Announces a Termination of Its McGraw-Hill Merger Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-04 13:19:39 UTC ]
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Publishers McGraw-Hill and Cengage have mutually agreed to call off their planned merger. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 10:50:25 UTC ]
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The inability to reach an agreement with the government about which divestitures the publishers needed to make to allow the merger to move forward led to the deal being canceled, the companies said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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With much of the book business still wrestling with the short-term impact of the coronavirus crisis, it may feel too soon to imagine what happens next. Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 11:09:51 UTC ]
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The UK Competition & Markets Authority (CMA) has announced that it will move on to a Phase Two investigation of the proposed merger between Cengage and McGraw-Hill, after concluding in its first probe that the move could result in higher-priced university textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 16:41:27 UTC ]
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After an initial phase of investigation, the UK’s Competition & Markets Authority has decided that the loss of competition brought about by the proposed merger between Cengage and McGraw-Hill could raise the price of university textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 21:53:42 UTC ]
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President and CEO Tom Harty opened Meredith Corp.'s quarterly earnings call Thursday morning by declaring the integration of the now two-year-old Time Inc. acquisition "largely complete," leaving the company in "the strongest competitive position in its history." Performance in Meredith's... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 19:40:45 UTC ]
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Emily Nemens' debut novel about a fictional baseball team takes on the social swirl of spring training. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-02 15:00:12 UTC ]
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B&N’s purchase by Elliott Adviors was the largest purchase in a quiet year for acquisitions in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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In her annual year-end letter to Simon & Schuster staff, S&S CEO Carolyn Reidy cited the successful launch of new imprints and publishing initiatives and a long list of bestselling S&S titles, and projected a wave of new opportunities as part of ViacomCBS. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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Simon & Schuster president and c.e.o. Carolyn Reidy has hailed the publisher's "expanded opportunities" following the recent CBS Viacom merger in her end-of-year letter to staff. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 20:23:10 UTC ]
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Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
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The merger of Simon & Schuster parent company CBS with US mass media conglomerate Viacom has been completed. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 12:57:56 UTC ]
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The merger of Simon & Schuster parent company CBS with Viacom was completed yesterday afternoon. The new ViacomCBS will have combined sales of about $28 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
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In this installment of our audio IRL, senior editor Andrew Tarantola's affinity for anime leads him to an unlikely musical discovery. Senior editor Jessica Conditt is addicted to true crime podcasts, but her recommendation is an audiobook with podcas... Continue reading at Engadget
[ Engadget | 2019-12-03 14:30:00 UTC ]
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Dan Goldman and George Schall’s new graphic novel 'Chasing Echoes' is a comically driven story of a Jewish-American family’s search for their pre-Holocaust roots in the old country. In this 10-page excerpt we meet the unwieldy, indeed, dysfunctional clan as they arrive in Poland at a time when... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-19 05:00:00 UTC ]
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