WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Three years ago, the Department of Justice brought Apple, and major publishers, to book for trying to maintain the prices at which ebooks could be sold. As part of its punishment, the firm had to suffer the presence of a court-approved monitor, Mi... Continue reading at Engadget
[ Engadget | 2015-10-13 00:00:00 UTC ]
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Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Describe your role. I’m the course leader of the National Film & Television School’s Creative Business for Entrepreneurs & Executives course. It’s a one-year course that gives participants all the tools to design and build the media businesses—or new in-house ventures—of the future. We... Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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Recordings of longer works usually get the most attention in the audiobook world, but two recent splashy releases are reminders that picture books can also make for quality audio productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of The Martian, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-10-09 00:00:00 UTC ]
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Franco rounds out Audible’s Vonnegut reboot and more in this month's audio book news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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After two years as publisher at Humanix Books, Anthony Ziccardi is taking over as publisher of Post Hill Press and its pop culture imprint Permuted Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-07 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
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3M has sold its North American and global library businesses—including 3M Cloud Library, 3M’s upstart ebook lending service—to global library solutions company Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World
[ PC World | 2015-10-03 00:00:00 UTC ]
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Profits from all books marked with the 'Buy Books for Syria' sticker in any of Waterstones' 280 UK locations will be part an initiative to raise one million pounds for Syrian refugees.. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-10-02 00:00:00 UTC ]
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A move from Paris to Los Angeles has bolstered graphic novel publisher Humanoids's standing in the film world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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The five-day show boasted more exhibitors and more deals than in previous years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday
[ Digiday | 2015-09-30 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Oregon-based audiobook publisher Blackstone is expanding into print with the launch of Blackstone Publishing, which will release classic and original contemporary titles in both print and ebook, beginning in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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