WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Writers David Nicholls, Rosamund Lupton, Marian Keyes and Francesca Simon and publisher Andersen Press are among the latest to join a fundraising effort to help Syrian refugees. Started by author Patrick Ness yesterday, who pledged to match £10,000 in donations to Save the Children via an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Susan Cain's Quiet Revolution is a case study for knowing your strengths.After Susan Cain penned the now-best-selling book Quiet: The Power of Introverts in a World That Can't Stop Talking (2012), she expected to move on and start on her next book right away. The self-proclaimed introvert had... Continue reading at Fast Company
[ Fast Company | 2015-09-02 00:00:00 UTC ]
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Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
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In a world obsessed with tidying, professional organizers like Marie Kondo are a rising commercial force.In a restaurant where the ceiling is a work of art and the books on the shelf are arranged by color, eBay is holding a promotional event for its new service, eBay Valet. On the tables—around... Continue reading at Fast Company
[ Fast Company | 2015-09-02 00:00:00 UTC ]
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B2B content company Globe Business Media Group has sold its portfolio of law books to a management-led team for an undisclosed sum. The buyers of the division, Globe Law and Business, are a consortium led by Jim Smith, a publisher who spent a number of years on the board of Lexus Nexus. Sian... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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Mix one maverick comics publisher, a horror movie classic, a renowned video game company and some of the best oral storytellers from NPR’s popular The Moth Radio Hour and you have a pretty unusual mix for a new line of comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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Fifteen titles have made the cut for the 2015 longlist of the FT/McKinsey Business Book of the Year, last year won by Brad Stone's "The Everything Store." The post FT/McKinsey Business Book of the Year Longlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-14 00:00:00 UTC ]
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Former publicist Clare Hall-Craggs is joining Book Trust to look after laureate Chris Riddell, as Katherine Woodfine is leaving her role as arts project manager at the charity. Hall-Craggs is joining Book Trust on an “ongoing basis” and will take on responsibility for looking after Riddell,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Go Set a Watchman, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-08-07 00:00:00 UTC ]
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Former v-p of digital content in B&N's Nook ebook division Theresa Horner is joining Scribd as its v-p of strategy and new content verticals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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Kathleen Schmidt has been named v-p, director of marketing and publicity at Perseus imprint Running Press, leading the publicity and marketing efforts at the publisher's Philadelphia office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Apply by July 31st to be a Frankfurt Book Fair Business Club Ambassador. In exchange for promotion you receive a free pass and added benefits. The post Frankfurt Book Fair Business Club is Seeking Ambassadors! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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A woman was held captive in a closet and sexually abused by a Richmond, Calif., man she met on Facebook a year ago, police said. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-23 00:00:00 UTC ]
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