WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
News tagged with:
#press release
#pearson
Neill Denny, former editor-in-chief of The Bookseller, is joining BookBrunch, where he will work alongside editor Nicholas Clee. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neill denny
The Arts Council will have its funding protected under the Spending Review, while business rates will be devolved to local councils. Continue reading at The Bookseller
[ The Bookseller | 2015-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arts council
#business rates
#local councils
With "Marvel's Jessica Jones" receiving rave reviews, the comic book company's next Netflix show, "Marvel's Luke Cage," steps up with the casting of a major actress, Sonia Braga, in the role of Soledad Temple, the mother of Rosario Dawson's character Claire. Dawson's Claire is slated to have an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#luke cage
#jessica jones
Seven new publishers are joining the Independent Alliance following the closure of Faber Factory Plus. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent alliance
#faber factory
Touchpress is to present its new digital strategy at the FutureBook Conference with head of marketing Tom Williams to join a panel on the new publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#futurebook conference
#digital strategy
Starting today, Audible is offering digital audiobook editions of all the titles in the Harry Potter series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#starting today
Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
More news stories like this |
What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#urban outfitters
#steve madden
#marc jacobs
#conde nast
Anna Derkacz is joining HarperCollins as sales director for fiction, non-fiction and Avon in the New Year to cover the maternity leave of Laura Fletcher. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales director
#anna derkacz
#joining harpercollins
Thomson Reuters is “exploring strategic options” for its Intellectual Property & Science business. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomson reuters
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#360-degree videos
#small step
#oculus rift
#company revealed
Neal Price is joining Canongate as sales director, following 11 years as sales director for Faber. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#join canongate
#sales director
The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
More news stories like this |
Debate about the future of the academic book will rage across the UK this week, with widespread support among publishers, academics, booksellers and librarians for the first Academic Book Week. Continue reading at The Bookseller
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic book
#widespread support
"The readers will always need curation." Sometimes the simplest statement of what we know is so refreshing. Here, the mellifluously named Jaya Jha of Pothi.com and InstaScribe speaks to us of seeing the advantages in change and the change in advantages. Continue reading at The Bookseller
[ The Bookseller | 2015-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
To listen to the Audio Book Club discussion of A Little Life, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-11-06 00:00:00 UTC ]
More news stories like this |
Questioned whether North Korea could join the International Publishers Association, IPA President Richard Charkin grinned and gave a simple answer. The post Could North Korea Join the International Publishers Association? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#north korea
#simple answer
Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#group hcg
#newly-created role
#working closely
#publishing teams
#clare somerville
The current v-p at Grand Central Publishing, who's edited such bestselling authors as David Baldacci and Harlan Coben, will begin his new position as senior agent on November 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling authors
#david baldacci
#harlan coben
#senior agent
Barbadian songstress Rihanna will join the director of "The Fifth Element," Luc Besson, in his truly-insane-sounding science fiction picture "Valerian," which is set on a space station that houses over 8,000 different species from across the universe. Besson announced the news of the Rihanna... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-29 00:00:00 UTC ]
More news stories like this |