WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Waterstones is expecting a "busy day" marking the release of the latest edition of E L James' blockbuster hit series Grey: Fifty Shades of Grey as Told By Christian (Arrow). The chain's flagship Piccadilly store in London has a front of store window display dedicated to the release (pictured),... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday
[ Digiday | 2015-06-19 00:00:00 UTC ]
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Quarto Publishing Group UK has made a series of appointments to its sales team, as part of a restructure. John Stefani, previously business development director at Simon & Schuster will take on the role of sales director, while Geraldine McBride, previously trade sales director at Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
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The Madeleine Milburn Literary, TV & Film Agency is expanding with the addition of two new agents this summer. Thérèse Coen will join the business as a rights agent in July, with Sarah O'Halloran joining as a literary agent in August. Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
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The Edinburgh International Book Festival will be a "global village" this summer with guests from 55 countries, its director has said. Continue reading at BBC News
[ BBC News | 2015-06-10 00:00:00 UTC ]
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Usborne Publishing is shortlisted for one of this year’s Private Business Awards 2015, which celebrate the best companies in the private sector. Usborne is shortlisted for the Private Business of the Year Award alongside market data provider Argus Media, brewery BrewDog and IT solutions... Continue reading at The Bookseller
[ The Bookseller | 2015-06-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of All the Light We Cannot See, click the arrow on the player below: Continue reading at Slate
[ Slate | 2015-06-05 00:00:00 UTC ]
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BookExpo America, held May 27–29, was once again a busy period for audiobook publishers, as the industry announced the best audiobooks of the year at its 20th annual Audie Awards Gala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Booksellers have expressed mixed views over the new cover look for Jilly Cooper’s Riders (Corgi), which Transworld has reissued to celebrate the book’s 30th birthday. Like the previous cover, the new one shows a woman from the waist down wearing a pair of white jodhpurs. The cover still... Continue reading at The Bookseller
[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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Sabia Morrison is joining the Association of Learned and Professional Society Publishers (ALPSP) team as events and membership administrator. The ALPSP is the international trade body that supports and represents not-for-profit organisations and institutions that publish scholarly and... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Mandela: An Audio History won the award for Audiobook of the Year, and Neil Gaiman's The Graveyard Book took home the prize for Distinguished Achievement in Production Thursday night at the 20th annual Audie Awards Gala in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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At this year’s BEA, Bloomsbury (3156) will be launching a new imprint, marking the fifth anniversary of Bloomsbury Qatar Foundation Publishing, and hosting signings for two authors: one already a familiar name to booksellers around the world and the other, a new presence on the international scene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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BBC Radio 4’s former commissioning editor Caroline Raphael is to join Penguin Random House UK. Raphael will take on the role of editorial director, audio, reporting to audio publisher Videl Bar-Kar. She will lead Penguin Random House UK’s audio editorial and production team and help grow its... Continue reading at The Bookseller
[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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