WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Amid its warmest weather in years, the Bologna Children’s Book Fair got off to a strong start on Monday, with most of the agents, editors, and rights managers PW spoke with finding it to be a positive, active fair, though no single title had yet risen to be a "book of the fair." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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There is "an enormous business to be built in the book subscription space," similar to that in music and film, but more titles need to be made available by publishers, Scribd c.e.o. Trip Adler told the IPA Congress in Bangkok yesterday (24th March). Meanwhile HarperCollins chief digital officer... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
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At a Publishers Weekly event in NYC, rights directors and agents discussed how automation and standards would improve the book rights business. The post To Automate or Not to Automate the Rights Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-23 00:00:00 UTC ]
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The Leadership for Libraries task force is backed by £250,000 funding from the Department for Culture, Media and Sport, will look for more funding from trusts and foundations, and hopes to appoint a "brilliant" chief executive in addition to chair Paul Blantern, William Sieghart has revealed. Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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A new task force for libraries, which met for the first time last week, will focus its attention on sharing best practice between councils, promoting the role of digital and shaping a workforce for the future. One of the key aims of the Leadership for Libraries task force will be to highlight... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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The Booksellers Association has welcomed the launch of a “radical” review of the business rates system in the UK. The government revealed today (16th March) that the review had begun and would report back in time for the 2016 budget. "The time has come for a radical review of this important... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Laura Macdougall has joined literary management company and arts consultancy Tibor Jones & Associates after five years at Hodder & Stoughton. In her new role, Macdougall will be creating her own list of authors while working closely with Kevin Conroy Scott on the management of the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of The Girl on the Train, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-03-06 00:00:00 UTC ]
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Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
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Christian books wholesaler and retailer CLC International is to move its warehouse to larger premises in Chester and take on more staff, following a boost to business. Meanwhile online retailer Eden.co.uk will also join CLC on its new premises. Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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[Sponsored Content] Boosting retention and revenue are on the front burner. The post Customer-Management Survey: Existing Business Is Top Priority for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-03 00:00:00 UTC ]
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Pan Macmillan’s Carole Tonkinson has acquired two books from “internet sensation” Joe Wicks in a “heated” eight-publisher auction. Tonkinson bought world rights to Lean in 15: Fifteen Minute Meals and Workouts for your Ultimate Body and one other book from Jonathan Conway at Jonathan Conway... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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