WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
News tagged with:
#press release
#pearson
We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But did the CEO o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local news
Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this |
Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#publishing professionals
The web has simultaneously enabled an accelerated cycle of untrue stories and rumour, and the ability to debunk themEvery journalist is familiar with the type of story that is “too good to check”. It is a warning label on tales that beg to be true but probably aren’t. In the pre-social-media... Continue reading at The Guardian
[ The Guardian | 2015-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#plain sight
#nightly news
Veteran literary agent Susan Golomb, whose clients include Jonathan Franzen and William T. Vollmann, will be starting at Writers House on March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#writers house
Actress Gillian Anderson will be on the judging panel for this year’s Oscar’s First Book Prize, which awards the best first book for children aged five or under published in 2014. The £5,000 prize was set up by the Evening Standard last year in memory of Oscar Ashton, the son of the paper’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book prize
#judging panel
#children aged
#evening standard
To listen to the Audio Book Club discussion of Redeployment, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-02-06 00:00:00 UTC ]
More news stories like this |
Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#corporate news
#twitter channels
Jon Howells will join Riot Communications PR agency in the role of campaigns director from next week. Howells, former Waterstones PR and brand communication manager, will begin his new role at Riot on Monday (9th February). Riot m.d Anwen Hooson described Howells, who has worked on several... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jon howells
#campaigns director
#anwen hooson
#brand campaigns
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#specific product
#short order
#general motors
#real time
Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin brand
#corporate news
#twitter channels
#random house
Jane Harris is to join the Bonnier Publishing Fiction division as executive director for children's fiction. Harris will report to recently appointed Bonnier Publishing Fiction c.e.o. Mark Smith, and will be responsible for all the company's children's fiction output, including imprints Hot Key... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jane harris
#fiction output
#mark smith
#piccadilly press
Computers are both a blessing and a curse when it comes to getting work done. They make it so much more efficient to create the next great novel or balance the books than doing the same task on paper. But they are also a distraction machine, tempting us with Netflix streaming, Facebook, YouTube,... Continue reading at PC World
[ PC World | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web browser
A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#investors led
SAGE's global publishing director Ziyad Marar has been appointed to the board of The Campaign for Social Science. The CfSS is one of the leading advocates for social sciences in the UK. Marar has been active in initiating and supporting SAGE's global work in campaigning for the social sciences,... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social science
#social sciences
#founding principle
Former Book Depository m.d Kieron Smith is to join Blackwell’s as digital director in February. He replaces Matthew Cashmore in the role, who left this month to join the priesthood. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#join blackwell
#kieron smith
#book depository
#digital director
The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights marketplace
Booksellers are being called on to join in the #mynextread campaign – designed to galvanise readers across Europe. The campaign, which launched to the public today (21st January) is spearheaded by the European International Booksellers Federation (EIBF) and encourages booksellers and readers to... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
More news stories like this |
Corinne Gotch has joined The Reading Agency as programme co-ordinator for publishing partners. In her new role Gotch will manage the charity’s partnerships with children’s publishers and work with them to deliver reading activities in libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading agency
#publishing partners
Harry Potter fan site Pottermore has appointed Anna Rafferty as director of product, creative and content. In her new job, reporting to c.e.o. Susan L Jurevics, Rafferty will "head up a dedicated team to ensure that Pottermore’s product, content, creative and technology continue to develop and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#changing audience
#retail landscape
#wizarding world