WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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The death knell for CDs has not quite sounded yet, but sales from late 2014 and early 2015 indicate that a move away from the format may be quickening. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Connect Books has delivered a “much improved” operational performance in the last six months, although sales were down 3% to £103.4m. The Norwich-based company, which comprises Bertrams, Dawson Books and Wordery, also saw its underlying operational profit decrease by 18.6% to £1.9m compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Software as a Service (SaaS) is one of the biggest technology growth areas at the moment. That's reflected in the amounts of capital being pumped into the sector by investors. A new SaaS Trends Report by Tibco Analytics and venture capital tracker CB Insights shows that funding for SaaS... Continue reading at Betanews
[ Betanews | 2015-04-22 00:00:00 UTC ]
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From the time its first installment was published, “Til Death Do Us Part,” a powerful series about domestic abuse in South Carolina from the Charleston Post and Courier, seemed destined for Pulitzer Prize contention. And on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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Authors including Joanne Harris, Malorie Blackman and Neil Gaiman have joined the council of the Society of Authors (SoA). Other new members are Roger McGough, Ian Rankin, Anne Sebba and Sarah Waters. Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Rupert Murdoch publisher’s former UK chief, who was cleared of phone-hacking charges last year, is unlikely to be involved with the Sun, according to sourcesRupert Murdoch’s News Corporation has confirmed that it is in talks with Rebekah Brooks, the former Sun and News of the World editor... Continue reading at The Guardian
[ The Guardian | 2015-04-15 00:00:00 UTC ]
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James Horobin, previously group sales, marketing and publicity director at Simon & Schuster, is to join the recently launched Bonnier Publishing Fiction division as executive director with responsibility for sales and marketing. Horobin, who left S&S last month, will take up his new... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Tasker, who has held positions at Simon & Schuster and Scholastic, most recently served as v-p, product development at Disney Publishing Worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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Literary agent Elinor Cooper has joined Diamond Kahn & Woods (DKW) from Rochelle Stevens & Co, bringing her list of clients with her. Cooper worked as an agent at Rochelle Stevens & Co for two years and was previously an associate agent at AP Watt Ltd for eight years. DKW was set... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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Although AWP 2015 focused on literature written for and by adults, children's authors held their own at the conference and presented their ideas about how to best publish for Middle Grade and YA readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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HarperCollins has hired Claire Ward as fiction art director, joining from Transworld where she has worked for 25 years. Ward, who will begin at HarperCollins in July, has designed covers for titles such as Before I Go to Sleep, The Unlikely Pilgrimage of Harold Fry, The Book Thief and The Girl... Continue reading at The Bookseller
[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of How To Be Both, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-04-10 00:00:00 UTC ]
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Seattle booksellers are trying to outdo their colleagues in other cities as they celebrate Independent Bookstore Day on May 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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McGraw-Hill’s Kevin Watt will join digital textbook platform Kortext as business development director at the end of April. Watt is moving from his position as head of sales for the UK, Ireland, Northern Europe and Southern Africa at McGraw-Hill Education. In his new role at Kortext, Watt will... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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The owner of the Independent Bookseller of the Year 2014 is seeking a business partner to help grow her thriving business. Sheila O’Reilly from Dulwich Books in London is looking for a passionate book lover who already knows the publishing and bookselling industry to join her business in the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Danielle Steel has signed a 10-book contract with Pan Macmillan, moving to the publisher from Transworld, where she has been for the last 26 years. Jeremy Trevathan, publisher of Macmillan adult books, signed UK and Commonwealth rights, excluding Canada, in a deal negotiated with Cullen Stanley... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Kathy Settle has been announced as chief executive of the Leadership for Libraries task force. Settle is currently director for digital policy and departmental engagement in the Government Digital Service (GDS), part of the Cabinet Office. She will begin the new role in April, while continuing... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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