During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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The Women's Prize Trust is launching Discoveries, a writers’ development programme offering aspiring female writers of all ages and backgrounds "encouragement and support" at the beginning of their creative journeys. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:15:38 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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After the author’s widely criticized round of gender identity tweets over the weekend, the actor spoke up on behalf of transgender women. The creator of Harry Potter seems to have lost Harry Potter himself, as Daniel Radcliffe comes to the defense of trans women in the wake of J.K. Rowling’s... Continue reading at Fast Company
[ Fast Company | 2020-06-09 10:00:07 UTC ]
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This quiet, Anne Tyler-esque novel is a reminder that gentler times were not always gentle, that life is filled with hardship even without existential threats. Continue reading at The Washington Post
[ The Washington Post | 2020-06-08 12:00:00 UTC ]
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Crime fiction writers, including Lee Child, Martina Cole and Ian Rankin, are participating in an online festival to raise money for the food bank charity Trussel Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 14:34:19 UTC ]
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The Nobel laureate’s novels sit uncooperatively in a zone between allegory and parable, refuting interpretation. Continue reading at The Washington Post
[ The Washington Post | 2020-05-30 13:00:00 UTC ]
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Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion or understanding when she’s currently balancing a full-time job and homeschooling two young children. She’s not... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-27 12:00:06 UTC ]
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Summer reading: Author Walter Thompson-Hernández joins Times readers June 24 to discuss the legacy of "The Compton Cowboys." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-21 14:00:06 UTC ]
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Magazine publisher Bauer Media plans to close, merge or sell ten of its print titles it says will not be Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-19 17:01:09 UTC ]
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The National Literacy Trust has partnered with cosmetics company Lancôme to launch an audiobook club for young women. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 13:24:10 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Women writers exclusively make up the latest Goldsboro Books Glass Bell Award shortlist, with titles competing including Bernardine Evaristo's Booker-winning Girl, Woman, Other (Hamish Hamilton) and Oyinkan Braithwaite’s darkly comic debut My Sister, the Serial Killer (Atlantic Books). Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 20:21:27 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Whether delving into chunky historical narratives or listening to short story podcasts, we’ve all been approaching reading differently during lockdown. Our reading habits can take us back in time, allow us to examine our present, or give us hope for the future. In time for the May bank holiday... Continue reading at British Council global
[ British Council global | 2020-05-07 13:58:54 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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