Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists in 2011 Sales of the most recent mass-market novels by the likes of Marian Keyes, Jodi Picoult, Veronica Henry, Catherine Alliott, Louise Bagshawe, Dororthy Koomson, Maeve Binchy, Harriet Evans, Jill Mansell and Lesley Pearse are all down by more than 20% on their previous mass-market publications over comparative sales periods. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
News tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse

Other Publishing stories related to: 'Women's brands hard hit by downturn'


'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important role #wider company #remain relevant


Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars


Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain momentum #younger generations #adobe photoshop #home screen


Magazine Brands Well-Represented Among Webby Awards Finalists

Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
More news stories like this |


Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek

[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency executives #perfect storm #risk losing #adweek magazine


Audible's Harry Potter audiobooks hit one million unit sales

Sales of J K Rowling’s Harry Potter audiobooks through Audible have already reached one million copies, according to the company. Continue reading at The Bookseller

[ The Bookseller | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #announced today #trial run


Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back


Leipzig Book Fair Prize: Where Are the Women?

Winners of the 2016 Leipzig Book Fair Prize were announced from a pool of over 400 new titles and a shortlist dominated, once again, by men. The post Leipzig Book Fair Prize: Where Are the Women? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-23 00:00:00 UTC ]
More news stories like this |


Funding shortfalls could hit textbook spend, teachers say

New research from the Publishers Assocation has exposed the "tough" financial choices facing headteachers, with a fifth of primary and almost a quarter of secondary headteachers in England anticipating "significant funding shortalls" over the next three years. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secondary headteachers


Only wilful blindness can hide the need to publish more women

As a publisher used to the more enlightened scene in Korea, I’m shocked at the gender bias in the UK books world – and I’m doing something about itWhen I founded Tilted Axis Press in 2015, I made a few broad commitments: to focus on translations from Asian languages, to operate without unpaid... Continue reading at The Guardian

[ The Guardian | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unpaid interns #translated fiction


Women's literary prizes are 'problematic' says Lionel Shriver

Author Lionel Shriver has said literary prizes just for women are "problematic", while calling International Women's Day "creepy" at an event to mark the occasion. Continue reading at The Bookseller

[ The Bookseller | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary prizes #lionel shriver


Lionel Shriver rubbishes plans for dedicated Year of Publishing Women

The novelist has called Kamila Shamsie’s campaign for a pledge to publish only female authors in 2018 ‘a ridiculous idea’Lionel Shriver has called her fellow novelist Kamila Shamsie’s suggestion of a year publishing only women “rubbish”.Shamsie made the provocative call last year, citing gender... Continue reading at The Guardian

[ The Guardian | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lionel shriver #literary prizes #basic premise #titles published #kamila shamsie #translated fiction


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform


Atkinson and Yanagihara make Baileys Women's Prize longlist

http://www.thebookseller.com/news/baileys-renews-women-s-prize-fiction-sponsorship-323395Kate Atkinson and Hanya Yanagihara are among the 20 longlisted authors for the Baileys Women's Prize for Fiction, announced today. Continue reading at The Bookseller

[ The Bookseller | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prize longlist #hanya yanagihara #baileys women #announced today


With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


The Wilder Women 

In late 2014, the South Dakota Historical Society Press published Laura Ingalls Wilder’s pre-Little House memoir, intended for adults, Pioneer Girl.  Surprising even the press, the lavishly detailed and heavily annotated tome became a runaway best-seller, with more than 140,000 sold. Continue reading at Slate

[ Slate | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pioneer girl


Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices