With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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DBW 2014: Amazon, Subscription and the Book Business

In a morning session entirely devoted to Amazon.com, author Brad Stone and consultant Joe Esposito looked back over the history of Amazon's growth (and remorseless tactics) before looking ahead to its next round of competitive targets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Big Hat Books Temporarily Closes

Big Hat Books, Indianapolis' only independent full-service general bookstore selling only new books, is temporarily closing while its owner looks for a new, smaller retail space. The 10-year-old bookstore will be closed for an undetermined length of time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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Retail in Seattle: In the Shadow of Amazon

On the surface, Seattle might seem like a tough area to ply the independent bookselling trade. Yet many Seattle booksellers are upbeat about the prospects ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Holiday Sales for Children's Books Strong at Indies

PW's annual post-Christmas survey of two dozen bookstores across the country didn't turn up any blockbusters on a level with last year's Hunger Games trilogy; instead, shoppers gravitated to a mix of children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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Holiday Retail Sales Dip at B&N, Nook Sales Plunge

Holiday sales for the nine-week period ended December 28 fell 6.6% at Barnes & Noble’s retail segment and tumbled 60.5% in its Nook division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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'Excellent' Holiday for Many Indies

PW's annual end-of-the-year survey of indie booksellers found many happy with 2013 and optimistic about the year ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Mrs. Nelson’s to Close

The iconic Southern California children’s specialty bookstore will close its doors sometime next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-28 00:00:00 UTC ]
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The Greatest Magazine Ever Published

Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read:   Continue reading at Slate

[ Slate | 2013-12-27 00:00:00 UTC ]
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Amazon 'sold close to 40m items on Cyber Monday'

Amazon has said it took orders for more than 36.8 million items worldwide on Cyber Monday (2nd... Continue reading at The Bookseller

[ The Bookseller | 2013-12-27 00:00:00 UTC ]
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Some big titles unavailable, say indies

Independent booksellers have complained that they are losing crucial Christmas sales with some... Continue reading at The Bookseller

[ The Bookseller | 2013-12-23 00:00:00 UTC ]
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The Magazine Medic Honors

 Awards season has arrived. The Oscars, the Golden Globes, all the rest. Some of these shows we love, most we secretly mock. There are way too many, to begin with. Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
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Screw magazine publisher Al Goldstein dies aged 77

Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Indie booksellers Christmas trading survey

Independent booksellers are invited to complete The Bookseller's annual Christmas trading... Continue reading at The Bookseller

[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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Nothing said you made it in 2013 like a magazine launch

Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile.Readers appear hungry for a more relaxed experience than the harried web.The hashtag #longreads took off on Twitter. Buzzfeed launched a long... Continue reading at Crains New York

[ Crains New York | 2013-12-18 00:00:00 UTC ]
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How Local Magazines Figured Out What Patch Never Could

Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
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