With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

Other Publishing stories related to: 'With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle'


Private Eye retains the top spot among news magazines

Satirical title has a print circulation of more than 220,000, ahead of The Economist and The WeekPrivate Eye held on to the number one spot among news magazines in the second half of 2013 with a print circulation of more than 220,000, ahead of The Economist and The Week.Ian Hislop's satirical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest report #digital editions #exact replica #cover price #dennis publishing


Indy Star's Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social shares #madison avenue #demonic possession


Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines


Largest indie ebook publisher buys oldest

Open Road, the largest independent ebook publisher, has purchased E-Reads, which is the oldest. The deal, announced Monday, adds 1,200 titles to Open Road's catalog of more than 4,000 ebooks at a... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #announced monday


Canadian Indies Report Encouraging 2013

Despite the challenge of competing with online booksellers, Canadian independents contacted by PW reported that 2013 was an encouraging year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


Sony to Close E-bookstore, Move Customers to Kobo

Sony, one of the first companies to enter the ebook market, will close its ebookstore in March and allow its American and Canadian customers to migrate their accounts to Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget

[ Engadget | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform #late march


PRH Closing Pittston, Kirkwood Warehouses

The integration of Penguin Random House took a big physical step forward Thursday afternoon with the news that the company will close two of its four U.S. warehouses by June 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
More news stories like this |


U.K. Indie Saqi Books Seeking Investor

London-based independent publisher Saqi Books is examining its strategy as it seeks an investor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
More news stories like this |


Who are the Next Generation of Good Housekeepers? New Editor Looks to Update 129-Year-Old Magazine

Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good housekeeping


Stars shine for Heat magazine's Gavin Reeve-Daniels | Media Monkey

There are very few occasions when bringing together the UK's celeb hack pack would be anything other than akin to juggling dynamite. But knives were sheathed and cutting comments zipped in a remarkable display of support for Gavin Reeve-Daniels, deputy editor of Heat magazine, who was diagnosed... Continue reading at The Guardian

[ The Guardian | 2014-01-30 00:00:00 UTC ]
More news stories like this |


Scribd takes on Amazon, brings its subscription ebook service to Kindle Fire tablets

The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget

[ Engadget | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scribd takes


Epic! Debuts Kids’ Subscription E-book Venture

Founded by a group of gaming developers looking to provide quality book content for kids, Epic! is a newly launched subscription ebook service offering access to a curated selection of children's ebooks for $9.99 a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debuts kids #gaming developers #curated selection


Oprah 2.0: Book Club Marries Magazine, TV and Digital

The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
More news stories like this |


Hearst's New Health Division Is a Departure from Magazines and TV

Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age

[ Advertising Age | 2014-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake #innovation lab #venture fund #potential clients


Online Retailer Books For Animal Lovers Debuts

Launched a month ago in Exeter, N.H. by Jeremy Townsend, Books for Animal Lovers is an online retailer offering just what its name specifies—books about animals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month ago #animal lovers


Two Bookstores Close, While Two Move Forward, in Wisconsin

While two independent bookstores in Door County, Wisconsin, have closed or will close, two others report an uptick in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move forward #independent bookstores


International Indie Booksellers Look to Americans for Strategy

Booksellers as far away as New Zealand, Guatemala and Denmark joined the ABA's Winter Institute to talk shop and pick up tips about better bookselling. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #winter institute #talk shop


Eagle Harbor Books Debuts Handseller Software for Indies

The Handseller software is a digital platform for personalized book recommendations that allows customers to create detailed reading preference profiles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform