With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek

[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Indie Booksellers, Authors Team Up

Many independent booksellers have begun to have a change of heart about self-published books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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Festive openings for three indie bookshops

Three new bookshops have opened in the run-up to Christmas hoping to capitalise on the buoyant... Continue reading at The Bookseller

[ The Bookseller | 2013-12-11 00:00:00 UTC ]
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“Indies First” Will Most Certainly Not Be Last

The Indies First promotion in which authors work in bookstores the Saturday after Thanksgiving should become a fixture on the calendar, writes author Denise Kiernan. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-11 00:00:00 UTC ]
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Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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Reading the New York Times Magazine isn't what it used to be | Michael Wolff

The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Osborne gives rates discount to small retailers

Every retail premise with a rateable value of up to £50,000 will receive a discount of... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Indies First: Authors share their experiences working as booksellers

The Indies First movement garnered more than 1,000 authors working at bookstores across the US and in Canada for Small Business Saturday, including James Patterson and Garth Stein. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
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Small Business Saturday Gives Indies a Strong Start

An informal survey of new and established bookstores finds that holiday sales should be up again this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-03 00:00:00 UTC ]
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'Cider Monday' catches on with indie booksellers

After the staff at New Hampshire bookstores proposed 'Cider Monday' as a holiday to celebrate on America's Cyber Monday, the idea caught on with other indie sellers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-03 00:00:00 UTC ]
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New York magazine goes biweekly

New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in... Continue reading at Crains New York

[ Crains New York | 2013-12-02 00:00:00 UTC ]
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'An Encyclopedia of Nerds' at Indies First

More than 1,000 authors participated in the first Indies First on Small Business Saturday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-02 00:00:00 UTC ]
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Stylist magazine marks 200th issue with Miranda Hart and Nigella Lawson

Free women's title is guest edited by BBC sitcom star, while TV chef 'reveals special 60s makeover' as its beauty directorThe 200th edition of free women's magazine Stylist, out this week, has been guest-edited by BBC star Miranda Hart and features contributions from Nigella Lawson, Lauren... Continue reading at The Guardian

[ The Guardian | 2013-11-27 00:00:00 UTC ]
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For Indies First day, authors get behind independent bookstores

Thanks to Sherman Alexie's forgetfulness, writers across the U.S. will volunteer at their local bookstore Saturday for the inaugural Indies First day.Not long ago the writer Sherman Alexie missed one of his readings, standing up fans at the Queen Anne Book Company, a store in Seattle. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-27 00:00:00 UTC ]
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Google Play Newsstand merges Currents, magazines and newspapers on Android today, iOS in 2014

Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget

[ Engadget | 2013-11-20 00:00:00 UTC ]
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Indies First movement turns hundreds of authors into booksellers

To support Indies First, scores of authors will be working in indie bookstores on Small Business Saturday. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-16 00:00:00 UTC ]
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Indies and University Presses Try Balancing the Books

The partnership between independent bookstores and university presses has a long and mutually rewarding history that has balanced the differences between the trade and academic business models. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-16 00:00:00 UTC ]
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Eyeing Indie Presses for The Next Great Thing

Last fall, Timothy O’Connell, an editor at Vintage, noticed a starred PW review of The Natural Order of Things by Kevin P. Keating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-16 00:00:00 UTC ]
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Forbes to Explore Sale of 96-Year-Old Magazine

Forbes Media, the publisher of the eponymous financial magazine and website, is exploring a sale.The company is working with Deutsche Bank AG to consider its options. In a memo to staff Friday morning confirming a report by Bloomberg News, CEO Mike Perlis said the company had received... Continue reading at Advertising Age

[ Advertising Age | 2013-11-15 00:00:00 UTC ]
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