With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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Cardinal fashion sins! Headlines to look out for in My Pope magazine

Silvio Berlusconi's publishing house has launched a glossy magazine dedicated to Pope Francis, with photographs and a pull-out centrefold. Here are a few ideas for the next issue …Pope Francis is no ordinary celebrity, but until recently he was lacking one of global fame's most common... Continue reading at The Guardian

[ The Guardian | 2014-03-05 00:00:00 UTC ]
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Can Greenwald's digital magazine Intercept help to reinvent journalism?

Founder plans non-hierarchical newsroom and wants to build First Look Media on collaborationWith $250m in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with... Continue reading at The Guardian

[ The Guardian | 2014-03-02 00:00:00 UTC ]
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Humble Bundle Looks to Add E-books

While video-game players are familiar with the gaming site Humble Bundle, ebook readers will hear a lot more about it in the coming months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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You Can Help Make One of the Biggest Indie Photo Books Ever

Mossless has put out just two issues of its magazine, and for its third issue, the new photography publishing outfit is putting out a book--a very large book. With 550 photographs by more than 100 American photographers, it will fill more than 280 pages. It might be the largest independent... Continue reading at Wired

[ Wired | 2014-02-27 00:00:00 UTC ]
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Indies First Returns This Spring with Storytime Day

Author Kate DiCamillo, the ABA, and the CBC are asking authors and illustrators to support indies by reading a story aloud at a bookstore on May 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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Patreon Raises $2.1 Million for Subscription-Based Crowdfunding Platform

In what could be the biggest variation on crowdfunding, San Francisco Patreon has raised $2.1 million in funding for its subscription-based system. Patreon allows fans to pledge recurring payments to a creator rather than provide one-off support to a single project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s... Continue reading at AdWeek

[ AdWeek | 2014-02-24 00:00:00 UTC ]
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Should More Top Authors Give Back to Indie Bookstores?

Love him or hate him, you can't fault James Patterson for his generosity, as he's giving some $1 million of his money back to independent bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-24 00:00:00 UTC ]
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BEA Adds Programming for Indie Authors

BookExpo America is expanding its offering for indie authors, introducing Author Hub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Hugh Howey and The Indie Author Revolt

With a debate brewing about how much indie authors can, and do, earn, PW asked Mark Coker, founder of Smashwords, to weigh in. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Patterson donates initial £267k to US indies

US author James Patterson has followed through on his promise to donate $1m to US independent... Continue reading at The Bookseller

[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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Inside Nubico, Spain’s Latest Ebook Subscription Service

We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
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First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014

This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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DCMS consults on closing library advisory body

The Department for Culture, Media and Sport (DCMS) has launched a consultation into the closure... Continue reading at The Bookseller

[ The Bookseller | 2014-02-18 00:00:00 UTC ]
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The beautiful magazines setting out to prove print isn't dead

A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Fashion magazines reap the benefit of print – but there have to be enough ads

As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Gadget magazine T3 is UK's most popular digital title

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[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Egmont magazine sales up 5.7%

Egmont’s magazine division has seen a return to growth in circulation, reporting a 5.7%... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Publishing Perspectives Monthly Magazine Issue #1: Selling and Sales

Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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Richard Desmond's Star magazine enters top ten for women's weeklies

Bauer's Closer, Hearst's Best and IPC's Now, and OK! all record double-digit falls, year on yearRichard Desmond's Star magazine has jumped into the top 10 biggest sellers in the women's weeklies market, after reporting a 16.5% sales surge in the second half of 2013.But there were double digit... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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