With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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Nurturer of Authors Is Closing the Book

The editor Robert Loomis, who is retiring from Random House after 54 years, is known for nurturing writers including Maya Angelou, William Styron, Shelby Foote and Calvin Trillin. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting With the New Yorker [MediaMemo]

Apple is winning over the big publishers. Last week, Hearst Corp. said it planned to start selling its magazines using Apple's new iTunes subscription service. Now rival Conde Nast is actually doing it, via the publisher's New Yorker title. Continue reading at AllThingsD

[ AllThingsD | 2011-05-09 00:00:00 UTC ]
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Hearst, Apple Reach Deal to Bring Subscriptions to iPad

Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World

[ PC World | 2011-05-05 00:00:00 UTC ]
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Hearst Strikes Deal with Apple on iPad Subscriptions [Voices]

In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Hearst Partners With Apple on Subscription Offering

In the wake of Time Inc.’s announcement of the agreement with Apple that allows print subscribers to access iPad editions of magazines, Hearst has struck a deal with Apple to sell subscriptions through the iTunes store. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; they’ve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Retailers anticipate "busy" bank holiday double

Written By: Bookseller Staff Publication Date: Thu, 21/04/2011 - 08:00 Bookshops are readying themselves for the upcoming four-day back-to-back bank holiday weekends created by Easter and the royal wedding, with stores broadly expecting a sales boost. Looking back at the last notable royal... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Regional Mag 5280 Acquires Denver Magazine

Denver, Colorado-based regional magazine 5280 has acquired the intellectual property of its main competitor, Denver Magazine, including Federal trademark of the brand name, Internet domains including http://denvermagazine.cim and Denver's Twitter account and Facebook pages. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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Bloomberg Signs Up For Apple Subscriptions [MediaMemo]

Bloomberg Businessweek's new app gives Apple the terms it wants -- and gives subscribers a reasonably-priced magazine. Imagine that. Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
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Magazine Launches Double in Q1 2011

Things are looking up for the magazine industry, if results from magazine database MediaFinder.com are any indication. During 2011’s first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
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With HGTV Magazine, Hearst Looks for Lightning to Strike Twice

Looking to replicate the success of its fast growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV. Continue reading at AdWeek

[ AdWeek | 2011-04-07 00:00:00 UTC ]
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Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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More bookshops close; another 500 jobs lost

Administrators have announced the closure of 16 more Borders bookshops, leading to a loss of more than 500 jobs. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-04-06 00:00:00 UTC ]
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Brent Council recommends closing six libraries

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 16:11 Brent Council has recommended closing six of its libraries, as protests continue against the cuts. The report follows a three-month community consultation on Brent's "Libraries Transformation Project". It has been... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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More bookshops to close

Administrators have decided to close 12 more Angus & Robertson stores, cutting another 102 permanent and casual positions. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-03-31 00:00:00 UTC ]
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Independent Retail Group folds

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[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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French indie portal launches

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[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Desmond's magazine sale called Project Odyssey

Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week

[ Media Week | 2011-03-28 00:00:00 UTC ]
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Academic retailing "unsustainable"

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[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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