With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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NOOK for iPad To Offer More Than 175 Digital Magazines

In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Borders seeks court approval for closing-down sales

Written By: Graeme Neill Publication Date: Thu, 21/07/2011 - 09:10 Borders goes to court today to seek approval for liquidators to launch closing down sales across its stores. It is expected the sales will bring in between $250m and $284m the bankrupt book chain owes to creditors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Borders US to close

Written By: Bookseller Staff Publication Date: Tue, 19/07/2011 - 09:10 The final death knell for Borders US sounded yesterday as the company said its remaining 399 stores would begin winding down in three days' time. No bidders came forward to buy the 40-year-old American bookselling chain, so... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Egmont launches new teen magazine 'We Love Pop'

Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week

[ Media Week | 2011-07-18 00:00:00 UTC ]
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Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale

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[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Charity BookPower to close

Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 08:33 Education charity BookPower is to wind down this autumn after suffering a major squeeze in donations over the past 18 months. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Living Oasis closes another branch

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[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Fourth Living Oasis to close

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[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Utne Reader Launches Social Media Curated Magazine

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[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Recession to blame for closure of Scottish indie

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[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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London Magazine asks for bookshop votes

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[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Living Oasis Close two more branches

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[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Call for more indies to sign up for IBW

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[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Prevention Magazine Grows a Digital Network

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[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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