With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

Other Publishing stories related to: 'With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle'


Bookshops may close

Borders and Angus & Robertson bookstores could begin closing across the country by the weekend with staff made redundant, as the administrators to the failed business try to stem the losses and save the group. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-03-01 00:00:00 UTC ]
More news stories like this |


Record entries for indie award

Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 08:35 The Bookseller has received a record number of entries to its Best Independent of the Year Award, sponsored by Gardners. More than 40 indies across the UK and Ireland submitted entries in a bid to win £5,000. The award... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record entries #record number #award recognises #hard work


Retailers finalise World Book Night plans

Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #events planned #5th march #million books #adult literature


PPA chief warns of looming 'penalty tax on magazine publishers'

The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week

[ Media Week | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #royal mail #long-term damage #magazine business


Hearst Magazines Digital Media Announces Staff Changes

Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seventeen magazine #site director #web editor


Apple's Subscriptions Service Upsets the Cart

Analysis: The 30 percent cut on digital content sold through iTunes is freaking out some publishers and media developers, but it may ultimately be a healthy move. Continue reading at PC World

[ PC World | 2011-02-19 00:00:00 UTC ]
More news stories like this |


Indies could earn as much as 30% from books sold via Gardners' Hive

Written By: Lisa Campbell Publication Date: Fri, 18/02/2011 - 16:30 Book wholesaler Gardners has begun consulting with independent booksellers over the direction of its consumer website, with one option revealing that booksellers could earn as much as 30% when books are sold at their full RRP.... Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books sold #independent booksellers #begun consulting #consumer website


Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews

[ Betanews | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #small amount


Borders could close a further 75 branches

Written By: Bookseller Staff Publication Date: Thu, 17/02/2011 - 09:33 Borders could close a further 75 branches in addition to the 200 it is attempting to liquidate, as it revealed it was losing around $2m per week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-17 00:00:00 UTC ]
More news stories like this |


Google Announces Subscription Service

Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Lure of IPad Subscriptions May Outweigh Pain for Publishers

There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at PC World

[ PC World | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


Apple's New Subscription Model: Pros and Cons

Apple's move may force digital publishers and content providers such as Netflix, Amazon and Hulu to think long and hard about continuing to offer apps for iOS devices. Continue reading at PC World

[ PC World | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription model #content providers #ios devices


Daily Telegraph votes The Book Hive best indie in Britain

Written By: Bookseller Staff Publication Date: Tue, 15/02/2011 - 08:49 The Book Hive in Norwich has been voted the best bookshop in Britain, according to a Daily Telegraph survey. More than 18,000 people voted across 10 categories in a bid to find the best small shops in Britain. The awards,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book hive #small shops #national chains


Apple Unveils Digital Subscription Service

Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #officially rolled #content publishers


Apple App Store subscription plan gouges publishers, eats their young

By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews

[ Betanews | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sold #barnes noble #raise prices #profits handed #things digital #steve jobs #android tablets


Want more women writers in magazines? Get more female editors.

As Meghan O'Rourke reported here last week, VIDA, an organization for women writers, has released a tally of male and female bylines for the 2010 run of 14 high-end, literary-oriented magazines. Despite a couple of relatively bright spots (the New York Times Book Review surprisingly being one),... Continue reading at Slate

[ Slate | 2011-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bright spots


Yahoo follows News Corp, announces Livestand 'magazine' for tablets

By Tim Conneally, Betanews Yahoo on Thursday announced that it will soon debut a new magazine-style method of digital content delivery especially aimed at touchscreen mobile devices like tablets and smartphones called Livestand."Publishers and advertisers must expand their content to [phones and... Continue reading at Betanews

[ Betanews | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #mobile presence #copyright betanews


Mixed picture for indies as decline slows

Written By: Lisa Campbell Publication Date: Fri, 11/02/2011 - 16:13 The rate of decline of independent bookshops slowed in 2010, according to Booksellers Association numbers, despite the testing conditions on the high street and increasing competition from digital. Nearly one indie bookshop a... Continue reading at The Bookseller

[ The Bookseller | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #indie bookshop #consecutive year


Time Inc. Launching 'All Access' Digital Subscription Plan

At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press conference


Kobo opens door to UK retailers

Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:39 Canadian ebook retailer Kobo has said that it would be keen to partner a UK retailer in an effort to establish a presence in the market. Michael Tamblyn, vice-president of content, sales and merchandising at Kobo... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk retailers #michael tamblyn #rights deals