With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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AMA Shuts Down News Magazine

Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
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REMODELING Magazine Launches 'Home for Life' Virtual Home Tour

  REMODELING magazine announced its launch of “Home for Life 2013,” a virtual tour showing how to remodel a home to be cost-efficient, safe and comfortable for life after retirement. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Amazon jobs are 'a great example of what's possible,' says Obama as more indie booksellers object

President Obama appeared as scheduled at a Chattanooga, Tenn., Amazon warehouse and praised the business, causing even more independent booksellers to express their displeasure with his endorsement. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Kickstarting: The Design of Intern Magazine Pays

A new bi-annual publication dedicated to the unpaid workforce looks anything but entry-level. Intern magazine marks a new meta-high in the publishing industry: Unpaid interns who work in media are paying plenty of attention to a media launch dedicated to unpaid interns. If you had to think... Continue reading at Fast Company

[ Fast Company | 2013-07-30 00:00:00 UTC ]
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Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
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The Magazine Medic

AGE: 66 yearsVITALS: Good post-op pulsePROGNOSIS: Gradual improvement Recently, the online investment newsletter 24/7 Wall St. grimly predicted that Road & Track was so deathly ill that it could not survive another year. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Revenues Up for Meredith’s Magazine Group

Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its S Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Xbox One to allow indie games makers

Microsoft is to allow independent games developers to self-publish on its Xbox One games console, in a reversal of its previous policy. Continue reading at BBC World

[ BBC World | 2013-07-25 00:00:00 UTC ]
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BookBub Ebook Deals Site Closes in on 1.5 Million Subscribers

With the simple concept of alerting readers to a curated list of discounted ebooks, Bookbub has attracted nearly 1.5 million users in just a year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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Forbes Media Launches a Wine Club Subscription Service

Forbes Media has launched Forbes Wine Club, a new subscription and e-commerce site that connects subscribers with fine wines they are likely to enjoy. The company has partnered with Lot18 to create ForbesWineClub.com, a customizable wine buying experience. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-19 00:00:00 UTC ]
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How Close Can Today’s Agent-Author Relationships Be?

Given the upheaval in digital publishing and many authors' entrepreneurial spirit, can today's literary agents engage their clients' art as they did in the past? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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Allrecipes.com becoming a print magazine

Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit... Continue reading at Crains New York

[ Crains New York | 2013-07-16 00:00:00 UTC ]
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Meredith’s Allrecipes Launches Print Magazine

The Meredith Corporation is set to launch a print version of its popular Allrecipies.com brand. The magazine is being rolled out as a bi-monthly publication and is slated to debut in August.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-16 00:00:00 UTC ]
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Regional Mag Maryland Life Closes Down

Regionals were among the most-launched magazines in the first half of 2013, but there's still churn in the segment. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-15 00:00:00 UTC ]
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New York Times to launch digital magazine

Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will... Continue reading at Crains New York

[ Crains New York | 2013-07-13 00:00:00 UTC ]
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Analysis: A Band-Aid for B&N's Gunshot Wound

It's been a rough week for Barnes & Noble. And month. And year. And it may get worse before (if) it gets better. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-11 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
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Publishers launching fewer magazines in 2013

Fewer magazines were launched in the first half of 2013 than in the same period a year ago, but, on the bright side, a lot fewer folded this year than last, according to MediaFinder.com. The online database of U.S. and Canadian publications released its first-half survey on Monday.And though... Continue reading at Crains New York

[ Crains New York | 2013-07-08 00:00:00 UTC ]
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Latest Humble ebook Bundle lets you pick your own price for unicorns, Wheaton

For the next two weeks, you can snag four ebooks for whatever price you want with the second Humble ebook Bundle. As always, each contribution benefits whoever you prefer, be it the authors, charity, Humble itself or a combination of the three. If you want access to all six books, as per the... Continue reading at Engadget

[ Engadget | 2013-07-04 00:00:00 UTC ]
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Williams' Book Store in San Pedro to close after 104 years

Williams' Book Store is considered by some to be the oldest continuously operating bookstore in Los Angeles. It stands to be the latest casualty in a business that has been moving increasingly online.As a little girl, Anne Gusha walked into and was charmed by Williams' Book Store in San Pedro.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-03 00:00:00 UTC ]
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