Hearst's New Health Division Is a Departure from Magazines and TV

Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to invest $75 million in startups in the space and a second round of $75 million planned for the future, according to the company.Hearst already owns or holds a majority stake in the division's companies, but their lack of a unified brand until now had created challenges when explaining Hearst's healthcare initiatives to potential clients and employees, executives said.. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-27 00:00:00 UTC ]

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