Cheil Buying Stake in U.K.'s Iris Worldwide in Bid to Challenge Big Networks

South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Domino's and Diageo.The companies declined to disclose terms of the deal, even broad parameters such as whether Cheil is buying a majority stake in Iris now or something smaller. But Cheil is making "a significant initial investment" that "will potentially rise to 100% of the business over the next five years," the company said in a statement.As part of the deal, U.S. publisher Meredith Corp. is relinquishing the minority stake in Iris it acquired in 2011. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-25 00:00:00 UTC ]

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[ The New York Times | 2024-04-15 13:00:12 UTC ]
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[ The Guardian | 2023-12-21 17:19:19 UTC ]
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[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

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[ AdWeek | 2022-07-12 10:01:54 UTC ]
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[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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[ The Bookseller | 2020-11-19 01:57:40 UTC ]
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[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
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[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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[ Advertising Age | 2019-07-01 20:08:21 UTC ]
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