Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at 'Digiday'

[ Digiday | 2022-09-27 04:01:00 UTC ]
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‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint

'Each untold story represents a world that has been erased,' says Christopher Myers on the announcement of his new imprint with Random House Children's Books. The post ‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad tech


How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad dollars #large portion #media companies #full potential #individual parts


Why Hearst Boss Thinks Cannes Is the Perfect Place to Do Business

  brightcove.createExperiences(); CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients. When asked if deals actually... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #potential clients #conduct business #cannes lions


Four depart Waterstones e-commerce team

Two more staff have left Waterstones’ e-commerce team after a restructure of the department. Continue reading at The Bookseller

[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Duncan Edwards Steps Down as CEO of Hearst Magazines International

Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazines


Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16

Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Rakuten to close UK marketplace

Rakuten will close its UK marketplace website in August following a review of its European operations. Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World

[ PC World | 2016-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stay relevant #reach customers


Rakuten Shuttering Its U.K. Marketplace

The Japanese e-tailer Rakuten has announced that its U.K. marketplace operation will be offline by August. Formerly known as Play.com, the website, which Rakuten bought five years ago, was once the country's second-largest online retailer of books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Note-sharing marketplace Flashnotes wound down

The course notes-sharing marketplace Luvo, formerly known as Flashnotes, has been wound down, Cengage Learning has confirmed. Continue reading at The Bookseller

[ The Bookseller | 2016-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cengage learning


Thrillist is building a six-person Snapchat team from scratch

Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at Digiday

[ Digiday | 2016-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content partnerships #makes money #media app #easiest platform #scratch appeared


Why is Amazon building bookstores?

The online retail giant has confirmed its second bricks-and-mortar bookstore. Why is it branching out from its Internet domain? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bricks-and-mortar bookstore


The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher hopes #print magazines #latest bid #legacy publishers


Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts

The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legacy publisher #newfronts appeared


E-book App Applies Gaming E-Commerce Model To Mobile Reading

Tapas aims to optimize reading for mobile by dividing books into three- to five-minute chunks and charging readers as they go. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile reading


Why the Washington Post is building chatbots to deliver the news

Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday

[ Digiday | 2016-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #f8 conference #messaging apps #growing audience #news appeared


AWP 2016 Wrap-up: Literature, Commerce, and Even Love Collide in Los Angeles

Though not the biggest AWP conference ever, AWP 2016 was full of controversies and surprises, including a couple getting engaged on stage during a poetry reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #managing partner #marketing world #messaging app


Canadian Festivals: Paying Authors, Selling Books, Building Readership

Many Canadian literary festivals match or exceed the Canada Council rate of CAD$250 for an author appearance. Fests are flourishing, coast to coast. The post Canadian Festivals: Paying Authors, Selling Books, Building Readership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #selling books #paying authors