Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place. Schembari is not a retiree who sips tea at Politics ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-02-23 00:00:00 UTC ]
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By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-10-31 00:00:00 UTC ]
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New York—Print isn't dead for many of those honored at the Folio: 100 breakfast Wednesday morning at MediaNext. "You need a very, very strong print product," said Rance Crain, president of b-to-b publisher Crain Comm Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-31 00:00:00 UTC ]
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The World Book Night project is to be run by The Reading Agency (TRA), with WBN chief executive... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Amazon today launched the MatchBook program it announced last month, which lets owners of select print books bought on Amazon get the Kindle ebook versions for $2.99 or cheaper. Continue reading at AllThingsD
[ AllThingsD | 2013-10-29 00:00:00 UTC ]
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Format has been a long-simmering topic of debate in book publishing, and the question of when, and if, a title is published in hardcover, paperback, and/or digital has become even more pressing as bricks-and-mortar bookstores dwindle and ebook sales grow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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David Beckham will hold a "groundbreaking" global digital book signing event on 30th... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Forty-five US states have adopted the Common Core, a set of standards that spell out what US public school students learn in each grade, from kindergarten to graduation. How would you match up? Test yourself on everything from Dickens to Dirda to see how familiar you are with the novels, poems,... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
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It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium. The Internet officially met the site in August 2012, and since then, Medium’s popularity has grown enough for even the most ske ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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Otis Chandler, Richard Nash, Dominique Raccah, Charlie Redmayne, John Sargent are the five personalities in the running for FutureBooks' Most Inspiring Digital Person. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Fairfax Media will stop printing BRW magazine but offer its content for free online, as the brand transitions into a digital property. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company
[ Fast Company | 2013-10-09 00:00:00 UTC ]
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John Wiley president and chief executive officer Stephen Smith told the Contec digital conference... Continue reading at The Bookseller
[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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