Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Princess Deena Aljuhani Abdulaziz was at the helm of Vogue Arabia for two published print editions. Continue reading at The New York Times
[ The New York Times | 2017-04-14 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
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Adweek: You've been the CEO of media companies including the Robb Report, the Newsweek Daily Beast Company and Dennis Publishing. Why take a job focusing on live events? Stephen Colvin: Bloomberg is an amazing company. Great products, great people, and the chocolate almonds at our offices aren't... Continue reading at AdWeek
[ AdWeek | 2017-04-04 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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According to Slate, writing books for kids is harder than it looks, a lesson learned when the publication held a children's book writing contest among a number of its staffers, all attempting to write about a hedgehog. Perhaps it was a matter of not having the type of subject matter so perfectly... Continue reading at AdWeek
[ AdWeek | 2017-03-29 00:00:00 UTC ]
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Rapper and producer Jay Z has partnered with the Weinstein Company to produce a feature film and documentary series about Trayvon Martin, the unarmed African American teenager killed by George Zimmerman in 2012. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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An originally self-published book, The Little Book of Big Weightloss by Bernadette Fisers, has been snapped up by Transworld UK and Penguin Australia after a three-way auction Continue reading at The Bookseller
[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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Author adventurer Alastair Humphreys, who recently became the pioneer of "microadventures" - a movement encouraging people to seek out short local adventures - has signed a two-book deal with Big Picture Press, an imprint of Templar. Continue reading at The Bookseller
[ The Bookseller | 2017-03-23 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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The popularity of psychological thrillers shows little sign of abating, with commissioning editors at the London Book Fair signing up many such titles. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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The HBO series Big Little Lies is a soap opera slathered in a thick coating of California gloss, and it’s impressively addictive. It might even, like Game of Thrones, introduce hordes of new readers to the author of the book on which it is based, Liane Moriarty, although hundreds of thousands of... Continue reading at Slate
[ Slate | 2017-03-07 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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Liane Moriarty's 'Big Little Lies' makes a big gain, climbing to the top of the iBooks bestsellers list as its TV miniseries adaptation heads toward its third episode on Sunday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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