Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"

AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek

[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Should More Museums Publish Fiction?

Most museums have publishing departments and bookstores, so publishing exhibition-related fiction shouldn't be much of a stretch and might enhance the patron's experience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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SoA challenges publishers over library e-loans

Trade publishers contacted by the Society of Authors over the issue of ebook lending are using a... Continue reading at The Bookseller

[ The Bookseller | 2013-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook lending

Simon & Schuster to publish Starr's picture book

Simon & Schuster Children's in both the UK and US will be publishing a picture book... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #picture book #simon schuster

SoA warns publishers over ebook loans to libraries

The Society of Authors has warned that authors may be losing out twice over on ebook loans, with... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook loans

Ether for Authors: Are Publishing Firefights Hurting the Mission?

Porter Anderson takes on the distraction of publishing non-controversies, a new guide for self-publishing, BEA chief Steve Rosato's response to last week's critique of BEA and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-11 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user experience #digital space

Why Publishing Needs to Foster Its Own Startup Economy

It's high time the publishing industry takes its fate into its own hands and establishes organizations to foster and fund startups, argues Kristen McLean. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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National Geographic Aligns Print, Digital Content Teams

Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Bowker: self-published ebooks 12% of sales

Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Indie publishers debate Amazon and IP

The dominance of Amazon and the importance of copyright were two key themes of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Brazil’s Saraiva Launches Self-publishing Platform, Abril Acquires Xeriph

The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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HC runs digital innovation contest

HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Apple Says Differences in Publisher Deals Belie E-Book Conspiracy Charges

Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Denmark's Kofod sells publishing house

Danish publisher Lindhardt and Ringhof has acquired Per Kofod Publishers after its founder... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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International Publishers Meet with Thai Prime Minister

A group of leading publishers and editors from around the world have met with the Thai Prime Minister, Yingluck Shinawatra, to discuss how a free press could be the cornerstone of a flourishing Thai democracy. Twenty-two publishers and editors eng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-05 00:00:00 UTC ]
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June’s Top Reviews of Self-published Books from BlueInk Review

Self-published books receiving starred reviews from BlueInk this month include a novel about a wisecracking cat that investigates the death of its owner and a memoir of escaping Romania under Soviet rule. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-05 00:00:00 UTC ]
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What the Toronto Star, Chicago Tribune and Other Media Companies Have Learned From Publishing eBooks

In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they&rsquo;ve learned from ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content companies #chicago tribune #toronto star #ve learned #media companies