Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Other Publishing stories related to: 'Why advertisers are leaning into digital publishing strategies'


Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
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Survey: Does Apple’s Guilty Verdict in Ebook Trial Damage Publishing?

Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
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Chinese E-publishing Platform Shanda Cloudary Takes in $110m Investment

Goldman Sachs and Singapore's Temasek have invested $110 million in Shanda Cloudary, China's leading digital publishing platform, now valued at $600 million. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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A Polish Publishing Company Dedicates Itself to South Korean Lit

Poland's Kwiaty Orientu publishing company delivers translated editions of South Korean literature to a Polish speaking audience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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Instagram Debuts Video Embeds, Could Alter Publishing Habits

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other words, anybody can now grab an Instagram video or photo and post it on their own... Continue reading at AdWeek

[ AdWeek | 2013-07-10 00:00:00 UTC ]
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Do Advertisers Have Any Use for Blog Networks?

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek

[ AdWeek | 2013-07-09 00:00:00 UTC ]
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Publishers launching fewer magazines in 2013

Fewer magazines were launched in the first half of 2013 than in the same period a year ago, but, on the bright side, a lot fewer folded this year than last, according to MediaFinder.com. The online database of U.S. and Canadian publications released its first-half survey on Monday.And though... Continue reading at Crains New York

[ Crains New York | 2013-07-08 00:00:00 UTC ]
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Facebook leaning on Samsung for mobile partnership, report says

SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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Barnsley urges publishers to remember their 'true strength'

The outgoing c.e.o. of HarperCollins Victoria Barnsley has warned publishers against trying to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Star Tribune Publishes Serialized Novel in Paper, Turns it Into an e-Book

Lynn Liedman wakes up every morning looking for the Minneapolis Star Tribune. She’s been a loyal subscriber for years, but it wasn’t until this summer that she really got hooked. She’s not reading for news. Inst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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July’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred reviews from BlueInk Review of self-published books includes several "stay-up-all-night-until-your-eyes-bleed" thrillers, as well as a memoir from the ringmaster of The Big Apple Circus. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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Leaders in Mobile News Publishing Share 8 Keys to Success

If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Paula Deen publisher cancels book deal. Now what? (+video)

Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
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Fairfax Launches Digital Subscriptions for The Sydney Morning Heald and The Age

  July 2, 2013: A new era in Australian publishing begins today as Fairfax Media launches digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites, and for its SMH and Age tablet apps.   Digital subscriptions ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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NBCUniversal Taps Lion Forge Comics to Develop Digital Comic Books Based on Beloved 80s TV Shows

NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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Execs Debate Role of Digital Apps, E-books at Licensing Expo

Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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Hachette UK's digital sales '£50m in 2012'

Hachette UK's digital sales were £50m in 2012, its chief executive Tim Hely Hutchinson... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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News Corp. Spinoff Forces Publishing Arm to Prove Growth

Rupert Murdoch bowed to investor pressure to split his six-decade-old publishing business from the rest of News Corp. (NWSA)’s media empire. Now it’s time for the newspaper unit to prove it can make it on its own. The publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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