Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


Global Publishing Leaders 2013: Abril Educacao S/A

As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #grupo abril #latin america


Global Publishing Leaders 2013: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is one of the world’s largest providers of educational products and solutions for pre-K–12 learning, with a 40% global market share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest providers


Global Publishing Leaders 2013: The Mondadori Group

The Mondadori Group is the leading book and magazine publisher in Italy, with a market share of 27.6% (against 26.5% in 2011). The company's publishing houses include Edizioni Mondadori, Einaudi, Piemme, and Sperling & Kupfer. Its magazine titles include Panorama and Donna moderna. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sperling kupfer #market share #magazine publisher #mondadori group


Global Publishing Leaders 2013: Les Editions Lefebvre-Sarrut

Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #database integration #professional education #editions lgislatives


Global Publishing Leaders 2013: Bungei Shunjū Ltd.

Bungei Shunjū Ltd. was established in 1923 by the best selling writer Kan Kikuchi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bungei shunjū


Global Publishing Leaders 2013: Informa

Informa is a professional information provider, with a focus on academic and professional publishing, and informational events. Informa has 150 offices in 40 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #informational events #professional publishing


The Agents’ View: A Case Study in Agent-Assisted Publishing

Movable Type literary agents Jason Allen Ashlock and Adam Chromy write of their experiences assisting The Rogue Reader authors in self-publishing their work. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #agent-assisted publishing #case study


Restructure at BookData Publisher Services

Nielsen Book has reorganised its BookData Publisher Services team, making four new appointments... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen book


“My Agent By My Side”: An Author’s Assisted Publishing Experience

Under the Carib Sun author Ro Cuzon's essay describes journey to becoming a novelist and his experience in the agency-created Rogue Reader self-publishing program. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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Icon signs self-published guide

Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kate hewson #book directly #icon books


Ether for Authors: Agent Kristin Nelson Signs Self-Publishing Star Barbara Freethy

Led by the news that Hugh Howey agent Kristin Nelson has signed self-publisher Barbara Freethy, who has sold 3 million books, the Ether looks at agent mystique. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Two Experiments Running: Agent-Publishing in London

Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ed victor #curtis brown #porter anderson


“Agent-Assisted Publishing”: An Interrupted Debate

To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #week-long series #literary agents #agent-assisted publishing


New York Times to launch digital magazine

Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will... Continue reading at Crains New York

[ Crains New York | 2013-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital offerings #early stages #mobile devices #previous week


Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #radar online #pay wall


Gabo Graphic Novel Bio Boosts Colombia’s Publishing Profile

A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing profile


Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print media #digital editions


Survey: Does Apple’s Guilty Verdict in Ebook Trial Damage Publishing?

Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #found guilty #guilty verdict


Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditional publishers #personal relationship #playing field