Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

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Global Publishing Leaders 2013: Les Editions Lefebvre-Sarrut

Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Egmont

Egmont is one of Scandinavia’s leading media companies, producing magazines, books, movie theatres, movies, TV, comic books, school books, communities, games and game consoles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: De Agostini SpA

Italy’s De Agostini SpA is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: AST

AST was established in 1990 by Alexei Gertsev, Sergei Derevianko and Tatiana Derevianko as "Creative Cooperative Association AST" (Russian: Творческое кооперативное объединение, or АСТ). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Kadokawa Shoten

The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond its existing publishing business to achieve sustainable growth in film and software (which includes websites and mobile sites), and by developing business overseas with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Cornelsen

The German Franz Cornelsen Bildungsgruppe (Franz Cornelsen Education Group) creates and distributes learning services and educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Kodansha

Kodansha was started by Seiji Noma in 1909 as a spin-off of the Dai-Nippon Yūbenkai (Greater Japan Oratorical Society). Its first publication was the literary magazine Yūben. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Informa

Informa is a professional information provider, with a focus on academic and professional publishing, and informational events. Informa has 150 offices in 40 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Harlequin

Harlequin, a publisher of books for women, is owned by the Torstar Corporation, a media and publishing company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Bolan son sues music publisher

The son of T Rex frontman, Marc Bolan, is suing a UK music publisher for $2m, alleging the company has violated copyright laws. Continue reading at BBC News

[ BBC News | 2013-07-19 00:00:00 UTC ]
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Keeping the Green in Publishing

With the publishing industry dealing with problems caused first by the Great Recession and then by the transition to a more digitally oriented marketplace, it is easy to think that environmental concerns have been pushed far down companies’ to-do lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Hachette Livre

Hachette Livre (Lagardère Publishing) is a leading publisher in three key languages: French, Spanish and English. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century, including Marcel Proust, Albert Camus, Jean-Paul Sartre, and 2008 Nobel laureate Jean-Marie Gustave Le Clézio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Klett

Klett Group is a private German educational resource company, which operates 59 subsidiaries at 40 locations in 17 countries. The portfolio comprises traditional textbooks, digital interactive learning solutions, professional literature, and fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is one of the world’s largest providers of educational products and solutions for pre-K–12 learning, with a 40% global market share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The Global 60: The World's Largest Book Publishers, 2013

Despite concerns about consolidation among publishing houses, sales of the top 10 companies accounted for 55% of revenue of the 50 publishers that are on the list for both 2012 and 2011, down from 57% in 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Why Games Like Rogue Legacy</cite> Should Terrify Big Publishers

Rogue Legacy, from the makers of Don't S**t Your Pants, is the sort of indie game that should have traditional game publishers staining their pants indeed.     Continue reading at Wired

[ Wired | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Cengage

Cengage Learning is present in six educational markets: academic, career, school, research, professional, and international. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: La Martinière

Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Cambridge University Press

Cambridge University Press publishes 45,000 peer-reviewed academic research and professional-development titles, 300 research journals, school-level education, English-language teaching aids, and bibles under three main publishing groups: Academic, Cambridge English, and Education. The Press has... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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