Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


Google News opt-in is not good enough, German publishers say

German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World

[ PC World | 2013-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news aggregators #single words #parts thereof #german publishers


Does Lack of English-language Publishers Leave Seoul’s Book Fair 2nd Class?

The "Korea Times" compares the Seoul International Book Fair to Tokyo's International Book Fair, and finds it sorely lacking. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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Southern Newspaper Publishers Association Launches Revamped Website

June 21, 2013, ATLANTA, GA – Southern Newspaper Publishers Association launched a re-designed website this week designed to serve the needs of newspaper executives by providing a new source of ideas, solutions, resources and information. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Culturally Hip Korea Blames Digital Devices for Decline in Reading

A visit to the Seoul Book Fair reveals publishers are still wary of ebooks and blame smart devices for the decline in reading, even as Korean culture has become hip abroad. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
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Google News Becomes Opt-In For German Publishers After Copyright Law Change

Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google news #german publishers


Google News in Germany asks publishers to opt-in for indexing, sidesteps copyright fees

Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget

[ Engadget | 2013-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search engines #german law #free service #publishers worldwide #txt file #company announced


Column: It's Hard Out There For a Publisher

Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by... Continue reading at AdWeek

[ AdWeek | 2013-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #missed opportunity #large numbers


HCB to publish posthumous Diana Wynne Jones tale

HarperCollins Childrens Books fiction publishing director Ruth Alltimes has bought a posthumous... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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More publisher offers for IBW

Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Creating A Digital Library A Bookless Students

This Kickstarter tries to answer the question of why--in a world of digital media--kids in the developing world don’t have access to books. When Rebecca McDonald moved to Haiti after the 2010 earthquake, she wasn’t a career humanitarian. Her most recent job was overseeing construction... Continue reading at Fast Company

[ Fast Company | 2013-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public works #digital library


News Corp. Spinoff Pegs Value of Publishing at $9.1 Billion (2)

News Corp. (NWSA)’s publishing spinoff began trading today at a market value of about $9.1 billion, one-seventh the size of the entertainment side of the media empire, underscoring the business’s growth challenges. The &ldqu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
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Amazon Publishing Has First Million Copy Bestseller: What Next?

Amazon Publishing announces that the Hangman's Daughter series is their first million seller. Is it a cause for concern? Celebration? Or merely surprise that it took this long? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-20 00:00:00 UTC ]
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UK leads in global publishing

British-based publishers topped the world’s global publishing rankings in 2012, making up... Continue reading at The Bookseller

[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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Paul Carr’s NSFWCorp Raises Seed Round to Publish News, Books–On Paper

As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #seed funding #las vegas #stay afloat #print magazine #publish news


Apple, Amazon and the Disgruntled Publishers

“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD

[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers association #richard mollet #digital content


Apple's Cue Says Publishers Pushed for Higher E-Book Prices

The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD

[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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Daily Mail: digital-only book reviews will be 'customary'

  The Daily Mail's consultant literary editor Jane Mays has predicted that reviewing... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital titles #physical books #uk authors


Does Europe Value Publishing and Privacy More Than America?

The ongoing DOJ lawsuit against Apple and scandal at the NSA have underscored the divide between the US and Europe when it comes to the book business, privacy and information. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business